Management
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Leading the Modern Day Business Specialization

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Course Features

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Duration

4 months

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Delivery Method

Online

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Available on

Limited Access

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Accessibility

Desktop, Laptop

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Language

English

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Subtitles

English

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Level

Beginner

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Effort

2 hours per week

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Teaching Type

Self Paced

Course Description

Modern business is dynamic. To be successful, you need a combination of key skills. These include product management, digital transformation, design thinking, and IT. This specialization will cover these key skills and concepts and their implications for businesses and companies. The course begins with digital transformation. It was developed at Darden School of Business, University of Virginia. It is led by highly-ranked Darden faculty members and Boston Consulting Group global management specialists. The next step is design thinking. This gives you the tools and knowledge to be an innovative thinker, as well as uncovering creative opportunities at all levels of any organization. This specialization then focuses on what it takes to be a product manager in today's digital age. It is quite a different field than product management. The last section of the specialization will address major IT challenges that companies face and provide solutions using design thinking.

Course Overview

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International Faculty

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Post Course Interactions

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Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

How to utilize BCG's digital transformation framework as a "how-to" for digitizing your organization

What design thinking is and when to use it

Instrument relevant, actionable analytics into your product program

How to take the many ideas you generate and determine which ones are likely to produce specific, desired outcomes

Course Instructors

Michael Lenox

Senior Associate Dean and Chief Strategy Officer

Coursera Courses: The Business Strategy Specialization, a 5-course series including: Foundations of Business Strategy, Advanced Business Strategy, Business Growth Strategy, Strategic Planning and Exe...

Amane Dannouni

Managing Director & Partner at Boston Consulting Group, Singapore

Amane is a Principal in BCG’s Singapore office and he is a core member of both the Strategy and the Technology Advantage practice areas. Since 2016, he is the leading Principal in BCG’s Digital Trans...

Sonja Rueger

Project Leader, Boston Consulting Group

Sonja Rüger Sonja is a Project Leader in BCG’s Munich office. She is a core member of BCG’s Corporate Development and Enablement practice areas. At BCG Sonja has been working with multiple public and...

Ching Fong Ong

Senior Partner and Managing Director, Boston Consulting Group

Ching-Fong (CF) Ong is a Senior Partner and Managing Director in the Kuala Lumpur office of BCG. He leads the Technology Advantage Practice in South East Asia and BCG’s Digital Transformation Acceler...
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