MicroMasters® Program in Marketing in a Digital World

Marketing jobs will grow at a faster rate than all other occupations over the next decade. Digital disruption is driving companies to be more focused on marketing. This has led to a higher demand for highly specialized skills.

Marketing in a Digital World MicroMasters provides learners with the essential concepts and practical skills necessary to make a career in digital marketing. The program will teach you how to solve problems and gain expertise in:

• How to create and sustain a brand.
• Digital marketing channels such as social media are a great way to market your business.
• Consumption behavior across all contexts of buying;
• Marketing metrics
• Engagement with digital brands
• Management of digital brand reputation.