Course Features
Duration
2 weeks
Delivery Method
Online
Available on
Lifetime Access
Accessibility
Mobile, Desktop
Language
English
Subtitles
English
Level
Beginner
Effort
3 hours per week
Teaching Type
Self Paced
Course Description
Course Overview
Alumni Network
International Faculty
Case Based Learning
Post Course Interactions
Case Studies,Instructor-Moderated Discussions
Skills You Will Gain
What You Will Learn
Assess the skills needed to become a marketer today and tomorrow
Evaluate how new technologies and processes will change the role of marketers
Develop the critical thinking needed in a marketing role
Explore what marketers must know to succeed
Produce a peer-graded assessment showing your marketing strategy
Target Students
This course is designed for those beginning a career in marketing and those who may have experience in the industry but no formal training
The course covers marketing strategy and theory and considers how they can be applied in real life settings
Course Instructors
Brendan Porter
Instructor