Strategic Sales Management Specialization

This specialization is for sales professionals looking to enhance their management and sales planning skills. You will take five courses that will teach you about Effective Sales overview, Sales strategy, Models and Frameworks to support sales planning, Sales & Marketing alignment, and then you will create a final project. You will have a better understanding of the sales planning process and will be able to apply it in your final project. You will also be able integrate the sales planning process with the company's strategy, thereby bridging the gap between sales and strategy. At the end of the Specialization, the potential to create value through sales functions will increase.