The Business of Social

IBM conducted a 2014 survey of CMOs and CEOs to find that 63% of them wanted social strategies that generate business metrics, while only 20% of businesses have them. These strategies will not only increase your company's social presence but also link to your marketing and sales systems. This critical linkage will allow you to connect with consumers on a 1-to-1 basis and track your social investments in terms cost, revenue, profit, and ROI. This MOOC 5 of the Social Marketing Specialization, "The Business of Social", will teach you how to transform social marketing into a strategic part of your company's marketing strategy. Learn the legal issues involved, as well as proven management strategies and performance metrics.