Information Technology
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UX Design Strategy and Application

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Course Features

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Duration

12 weeks

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Delivery Method

Online

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Available on

Lifetime Access

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Accessibility

Mobile, Desktop

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Language

English

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Subtitles

English

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Level

Beginner

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Effort

4 hours per week

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Teaching Type

Self Paced

Course Description

Are you looking to improve your UX skills and add more value to the business?

This UX Design ExpertTrack will show you everything you need about user experience. It will empower you to increase repeat customers and referrals and add value to any company.

UX design is essential in today's digital economy. UX design refers to the user's experience when using a website or product. It includes factors like aesthetics, usability, and accessibility.

ExpertTrack offers a pathway to become a user experience expert, allowing you to:

According to estimates, only 1 in 26 customers will complain if they are not satisfied. However, 9/10 unhappy customers won't return if they are not satisfied and 72% will tell six or more people about the bad experience.

Global factors like COVID-19 have accelerated the shift towards a digital first paradigm. This has led to a shortage in skilled UX designers in all digital sectors. This ExpertTrack will give you the skills necessary to start or improve your career in this highly-growth industry.

This ExpertTrack's first course covers the essential elements of a well-structured, structured journey map. These elements can be evaluated using data. You'll learn how to justify prioritisation choices, fidelity choices, and how to articulate the elements of a service blueprint.

Exposure to top tools like Canva will give you an advantage in the market for high-demand employment skills. Learn how to use Canva for your online graphic design.

Once you have mastered journey mapping, you will be able to explore the elements of a design sprint as well as how data and research can be used to help you create customer profiles. The course will teach you how to identify different types and types of personas, as well as the difference between moments of customers and users.

You will need to study team dynamics and UX design strategy in order to complete your UX training. You will analyze the behaviour of individual and team players and practice techniques to avoid IP and copyright issues. Remote working is possible by using tools and resources.

Course Overview

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Alumni Network

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International Faculty

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Post Course Interactions

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Instructor-Moderated Discussions

Skills You Will Gain

Prerequisites/Requirements

During the ExpertTrack well be using Canva

This ExpertTrack will give you the tools and knowledge to design solutions and practical applications in response to UX challenges in a business context

This includes essential capabilities such as journey mapping, service design, and understanding people and culture through personas

You do not need to have any previous experience within UX design

What You Will Learn

Analyse individual vs team player behaviours

Articulate the different stages of a strategy

Evaluate data and research to inform customer profiles and personas

Evaluate elements of the journey map, based on data and research

Identify key elements of a design sprint

Identify key elements of a well-structured journey map

Target Students

This ExpertTrack has been created for anybody looking to boost their UX design skills

This might include

aspiring product managers who need to understand the pivotal role UX design plays in successful product development

entry-level or intermediate Graphic or Digital Designers looking to expand their knowledge and skillsets in UX design

non-technical digital team leaders looking to better understand critical concepts in UX design and the Design Thinking process

Course Instructors

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Nuno Sobrinho

Instructor

I create positive impact through Design Thinking. Mainly across topics such as Business & Service design, UX/CX/EX Design, Product Management, Strategy, Innovation, Training & Facilitation.
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