Description

Senior account executives are typically responsible for sales and marketing projects. They are expected to achieve sales targets by acquiring new clients or accounts, as well as identify opportunities for marketing to prospective clients. Senior account executives also develop proposals for new clients and oversee the process of establishing new contracts.

Senior account executives typically are expected to have at least five years of prior experience in their field. Many hold bachelor’s degrees in communications, marketing, or a related field; master’s degrees are often preferred by companies looking to hire. When a senior account executive’s main target is marketing, they are required to have experience with qualitative and quantitative research methods. Since sales and new client relations are often the goal of a senior account executive, many corporations look to candidates with extensive industry contacts. They typically also need advanced skills in the areas of marketing, sales, and business.

Another typical expectation in this role is travel. Senior account executives often travel to meet with prospective clients or catch up with old clients. Senior account executives must maintain superior communication and relations with a company’s clients. They are responsible for constantly being on the lookout for new clients, but they must also stay focused on building and maintaining the professional relationships with clients they have already landed. Since senior account executives are often experienced and knowledgeable in their industry, they may occasionally take on the role of a mentor to an account executive.

Roles & Responsibilities

As a Senior Account Executive in Singapore with 0-3 years of experience, your primary responsibility is to manage client accounts. Here are following main responsibilities for a Senior Account Executive with 0-3 years of experience:

  • Build and maintain relationships with clients through regular communication and meetings to ensure client expectations are met.
  • Develop strategies to expand existing accounts, bringing in new business through proactive outreach.
  • Create proposals to address client needs and successfully close deals.
  • Work cross-functionally with internal teams to manage and execute successful campaigns on behalf of clients.

Qualifications & Work Experience

For a Senior Account Executive job role, the following qualifications are required:

  • Extensive experience in account management and business development, with a successful track record of meeting and exceeding sales targets.
  • Strong knowledge of the industry and market trends, enabling the identification of new business opportunities and the development of effective sales strategies.
  • Excellent communication and interpersonal skills to build and maintain strong relationships with clients, understanding their needs, and providing customized solutions.
  • Exceptional negotiation and presentation skills to close deals and secure long-term partnerships, while effectively managing contracts and agreements.

Essential Skills For Senior Account Executive

1

Tax Accounting

2

Client Interaction

3

Advertising Techniques

4

Financial Statements

5

Social Media Marketing

6

Business Development

Career Prospects

The Senior Account Executive role in Singapore, with 0-3 years of experience, offers a range of alternative paths to explore. Here are following options to consider:

  • Sales Representative: A role focusing on building client relationships, generating leads, and closing sales, allowing for a more customer-facing position.
  • Marketing Coordinator: An opportunity to support the development and implementation of marketing strategies, including branding, digital campaigns, and market research.
  • Business Development Associate: A position dedicated to identifying and pursuing new business opportunities, fostering partnerships, and expanding market presence.
  • Client Success Manager: A role centered around ensuring client satisfaction, managing accounts, and providing support to enhance the overall customer experience.

How to Learn

The job role of a Senior Account Executive in Singapore is projected to experience significant growth in the market. Over the past 10 years, the demand for Senior Account Executives in the region has increased consistently, with a positive outlook for the future. According to Google, the number of employment opportunities for this role is expected to continue to rise in the coming years. This indicates a thriving and promising career path for Senior Account Executives in Singapore, with ample opportunities to advance and succeed in the field.