Description

Corporate communications managers are in charge of managing their company's communications efforts. They are responsible for reviewing and approving company statements, as well as participating in drafting corporate communications. These managers also manage public relations initiatives and develop partnerships with other agencies to further both organizations' objectives. Their main duties include handling media inquiries, overseeing organizational social media efforts, and ensuring the company is up to date with current marketing trends. They also develop content for campaigns, create press releases, and help simplify complex technical topics for consumer audiences.

Corporate communications managers work in a team environment with other communications professionals; however, they must also work well on their own with minimal supervision. Corporate communications managers also cultivate direct relationships with media outlets and journalists, and they must provide prompt response to media and client inquiries. These managers also participate in corporate meetings to discuss communications strategies and develop talking points for executives and technical managers.

A bachelor's degree in communications, public relations, or a related field is necessary for this job. Previous experience in a similar communications role may be preferred, as may previous managerial experience. Corporate communications managers should possess excellent interpersonal skills for interacting with other staff members, as well as external customers and partners.

Roles & Responsibilities

As a Corporate Communications Manager with 6-9 years of experience in Singapore, your main responsibilities include:

  • Crafting and implementing strategic communication plans to enhance the company's brand image and reputation.
  • Developing and delivering effective communication materials such as press releases, speeches, and presentations.
  • Managing media relations by building strong relationships with journalists, handling media inquiries, and organizing press conferences.
  • Overseeing internal communication initiatives, including employee newsletters, intranet content, and company-wide announcements.

Qualifications & Work Experience

For a Corporate Communications Manager role, the following qualifications are required:

  • Excellent written and verbal communication skills to effectively create and deliver corporate messages, press releases, and other communication materials.
  • Strong strategic thinking and problem-solving abilities to develop and implement integrated communication plans that align with the company's objectives.
  • Extensive knowledge of media relations and experience working with journalists to handle media inquiries and coordinate interviews.
  • Exceptional interpersonal skills to collaborate with various stakeholders, including senior executives, employees, and external partners, to ensure consistent and cohesive messaging across all channels.

Essential Skills For Corporate Communications Manager

1

Business Communication

Skills That Affect Corporate Communications Manager Salaries

Different skills can affect your salary. Below are the most popular skills and their effect on salary.

Business Communication

18%

Career Prospects

The role of a Corporate Communications Manager plays a crucial role in managing communications within a company. If you have 6-9 years of relevant experience in Singapore, here are following alternative roles worth considering:

  • Public Relations Manager: This role focuses on building and maintaining relationships with the media, managing press releases, and coordinating publicity campaigns.
  • Marketing Manager: As a Marketing Manager, you would be responsible for developing and implementing marketing strategies to promote products or services, conducting market research, and managing marketing campaigns.
  • Brand Manager: This role involves overseeing the development and management of a brand's image and reputation, including brand positioning, advertising, and brand communication strategies.
  • Investor Relations Manager: An Investor Relations Manager is responsible for maintaining relationships with shareholders and investors, communicating the company's financial performance, and managing investor events and presentations.

How to Learn

The role of a Corporate Communications Manager in Singapore is expected to witness significant growth in the market. Over the past 10 years, there has been a steady increase in the demand for professionals in this field, indicating a positive trend. With the rise of digital communication platforms and the growing importance of a strong corporate image, companies are seeking skilled individuals to manage their communication strategies effectively. This trend is likely to continue in the future, leading to an abundant number of employment opportunities for Corporate Communications Managers in Singapore.