Description

Healthcare product managers are responsible for maintaining and managing products throughout their life cycle, from the launch of the product until its retirement. Product managers perform a variety of tasks, including overseeing sales staff to ensure that they have the expertise and materials to sell a product; they also salespeople and clients have promotional materials, training on how to use the products, and clinical papers, as needed. They are also responsible for making sure that the people in the healthcare field are kept up to date on new developments or changes to their company's products. Often, healthcare product managers do market research projects with a team, as well as help develop marketing plans, advertising, and sales forecasts/reports.

Most healthcare facilities look look for product managers who have excellent communication skills (written and verbal), are able to lead a team, are able to give persuasive presentations, and are able to travel for demonstrations and fairs. They must have knowledge of Medicare and Medicaid processes, as well as common healthcare terms. Other requirements are a bachelor's degree in a relevant field, with a master's of business administration, or MBA, typically preferred. Some companies require a minimum of three years' experience as a product manager or five or more years working in a healthcare field. Some healthcare companies also see a technical background to be a huge plus.

Roles & Responsibilities

As a Product Manager, Healthcare with 0-3 years of experience in Singapore, your main responsibilities include:

  • Collaborate with cross-functional teams to gather and analyze user needs, market trends, and competitor research, to identify and prioritize product requirements.
  • Develop and maintain product roadmaps, creating strategies and setting clear goals to drive product development and innovation within the healthcare industry.
  • Conduct user research and testing to validate product features, ensuring optimal usability and functionality.
  • Work closely with engineering, design, and marketing teams to oversee product development, from ideation to launch, and support product lifecycle management to drive user adoption and product success.

Qualifications & Work Experience

For a Product Manager, Healthcare job role, the following qualifications are required:

  • In-depth knowledge of the healthcare industry, including current trends, regulatory frameworks, and market dynamics.
  • Strong understanding of product management principles and methodologies, with experience in developing and launching healthcare products/services.
  • Excellent problem-solving and decision-making abilities to identify market opportunities, gather customer insights, and define product strategies that meet the needs of healthcare providers and patients.
  • Effective communication and collaboration skills to work with cross-functional teams, including engineers, designers, clinicians, and marketing professionals, to drive product development and achieve business objectives.

Essential Skills For Product Manager, Healthcare

1

Product Management-Healthcare

2

Competitive Analysis-Healthcare

3

Strategic Planning-Healthcare

4

Teamwork-Healthcare

Skills That Affect Product Manager, Healthcare Salaries

Different skills can affect your salary. Below are the most popular skills and their effect on salary.

Strategic Management

2%

Product Marketing

15%

Agile Product Management

11%

Career Prospects

The Product Manager, Healthcare position is a crucial role within the healthcare industry in Singapore. If you possess 0-3 years of work experience as a product manager in healthcare, there are several alternative roles to consider. Here are following options:

  • Healthcare Consultant: A role focused on providing consulting services to healthcare organizations to help them improve efficiency, reduce costs, and optimize processes.
  • Business Analyst – Healthcare Industry: A position that involves analyzing and interpreting data to assist organizations in identifying opportunities to improve their products and services.
  • Clinical Research Coordinator: A role focused on assisting in the coordination and management of clinical trials and studies within the healthcare industry.
  • Digital Health Project Manager: A position with the responsibility of managing digital health projects designed to improve patient outcomes through the application of technology and process improvements.

How to Learn

The product manager role in the healthcare sector is expected to witness significant growth in Singapore. According to a 10-year analysis, this position has shown a steady increase in demand, indicating a positive future outlook. With Singapore's focus on healthcare innovation, the employment opportunities for product managers in this field are projected to rise. As per the latest data available, the job prospects for product managers in the healthcare sector in Singapore are promising, indicating a favorable market growth for this role.