Market Development Manager

Market development managers are tasked with increasing both profit and volume for their companies. Generally, they are assigned to particular territories for which they are responsible, and may have to research potential client and reach out to them in-person, by phone, or electronically.

When working with customers, market development managers may take orders in-person after presenting their products. Of course, they must have complete knowledge of their own products and related products to appeal to clients, and it is also important to follow up with current clients to make sure they are satisfied and encouraged to return for future sales.

Some presentation skills may be required to adequately pitch sales to customers, and negotiation skills are important in order to reach satisfactory deals for both the manager and his/her clients. There are usually sales goals which must be achieved, and success may be measured by the ability to reach those goals.

When marketing plans are ineffective, these managers may need to create more efficient plans. On a smaller scale, they may also be involved in creating promotional materials or managing stock and inventory to ensure there is adequate supply to fulfill orders. A bachelor’s or master's degree in marketing is generally required for this position, and some employers may prefer applicants with prior management experience.

As a Market Development Manager with 0-3 years of experience in Singapore, your primary responsibilities include:

• Conduct market research to identify potential customers, competitors, and industry trends, and analyze data to develop targeted marketing strategies.
• Create and implement promotional campaigns across various channels to generate leads and increase brand awareness.
• Collaborate with cross-functional teams to develop and launch new products or services, including pricing analysis and competitor positioning.
• Monitor and evaluate campaign performance, track key metrics, and provide regular reports and insights to management for decision-making purposes.

For a Market Development Manager job role, the following qualifications are required:

• Proven experience in market research and analysis, with the ability to identify new target markets and opportunities for business expansion.
• Strong strategic thinking and planning skills to develop comprehensive market development strategies and tactics in alignment with the company's goals.
• Excellent communication and presentation abilities to effectively convey market insights, trends, and recommendations to stakeholders, including senior management and cross-functional teams.
• Demonstrated leadership skills to build and manage a high-performing market development team, fostering a collaborative and results-driven culture.

The Market Development Manager role is a crucial position for individuals with 0-3 years of experience in Singapore's market. If you're looking to explore alternative roles, here are following options worth considering:

• Product Marketing Coordinator: A role that involves supporting the marketing team in executing product launches, coordinating campaigns, and conducting market research.
• Business Development Associate: A position focused on identifying new business opportunities, building client relationships, and contributing to the growth and expansion of the company.
• Sales Operations Analyst: A role that involves analyzing sales data, optimizing sales processes, and providing insights to improve sales performance.
• Market Research Analyst: A position focused on gathering and analyzing market data, conducting competitor analysis, and providing insights to support strategic decision-making.

The role of Market Development Manager in Singapore is projected to experience significant growth in the market. Based on a 10-year analysis, employment opportunities in this field are expected to increase steadily. According to recent data from Google, various industries are expanding their operations in Singapore, leading to an increased demand for Market Development Managers. This trend is likely to continue in the future, providing ample job prospects in this role. With the continuous growth of the Singaporean economy and the importance of market development, opportunities for Market Development Managers are set to rise substantially.