The Future of Fashion and Media with Condé Nast
Learn Path Description
Prepare for a career in fashion alongside industry specialistsWant to gain a unique insight into the business of fashion with the creative minds behind the talent at Vogue, Glamour, WIRED, Vogue Business, and Tatler? On this ExpertTrack, you’ll explore key fashion and media industry areas to learn how fashion brands operate and consider the need for industry innovation as businesses respond to global trends. You’ll also have the chance to produce your own pieces of creative work to develop a standout portfolio and help boost your chances for junior roles in the fashion industry or further education. Study global trends and how they impact fashion businesses You’ll begin your learning journey by examining the future of fashion, you’ll explore how brands predict trends and respond to these trends and use forecasting insights to plan for future change. You will also develop an understanding of technological advancements, consumer behaviour, and socio-cultural developments, you’ll also learn all about how the fashion industry continually evolves and adapts to future global trends. Understand the importance of ethics and diversity in fashion With a rising demand for more inclusive fashion, ethics and diversity within the fashion industry is a prominent subject. Consumers are increasingly demanding that brands are more diverse and relatable to a broad range of consumers, if you want to work in the fashion industry it’s essential you understand this. You’ll examine the complexities that come with ethical and diversity considerations when communicating fashion ideas, as well as the importance of brand values and transparency in today’s fashion industry. Discover the rise in demand for sustainable fashion On this course, you’ll look at sustainability in the context of luxury fashion and lifestyle industries. You’ll ask exactly how brands are responding to sustainability demands and what this means for the future. Consumer trends show that more people are looking for sustainable practices from fashion and luxury brands. Explore the use of digital media in fashion Gaining an insightful overview of digital fashion media and how recent developments are transforming the way we consume fashion content, you’ll examine how fashion brands are responding to these changes to stay current in the ways that they engage their consumers.. You’ll explore key concepts in digital marketing and branding strategies and develop an understanding of content creation, digital storytelling, social media strategies, and the role of influencers. Delve into beauty marketing and brand strategies Finally, you’ll complete your learning with an exploration of the business of beauty, delving into a specialist subject area utilising all the knowledge you have gained so far to closely examine the beauty industry trends that are shaping its future. As you develop your understanding of the crucial aspects to consider in the marketing and communication of beauty products, you’ll examine real-life marketing strategies and methods used by brands today. This will bring together all the learning you have acquired on this ExpertTrack and help you to apply your learning to one particular industry. Everything you will learn is of course highly transferable to many different areas of the fashion and creative industries. By the end of this ExpertTrack, you’ll have in-depth knowledge of the fashion and beauty industries and how they are impacted by the media, global trends, and consumer demands. You’ll also have produced a creative portfolio containing several creative pieces of work using industry insights from specialists in top fashion and lifestyle brands, giving you a competitive edge when starting your career in fashion and demonstrating to employers your passion for these subjects.
Skills You Will Gain
Courses In This Learning Path
Total Duration
3 weeks
Level
Intermediate
Learn Type
Certifications
The Future of Fashion
Global fashion retail sales will reach $3 trillion by 2030. However, brands must be able to adapt to global trends if they want to keep up with the growth. This three-week course will teach you how the fashion industry evolves and adapts and how it can be used to predict the future. With insights from industry professionals and academics from WIRED, GQ and Vogue, you'll learn how the industry operates. To understand the current state of the fashion industry, you will examine a current overview and learn about the trends that are likely to change it.
To gain a better understanding of the fashion industry, you will explore concepts like Drop Culture, See Now Buy Now and Direct to Consumer to increase your knowledge about customer behaviours. Fashion brands need to be ready and able to adapt to new trends in an ever-changing industry. Fashion forecasting is essential for brands that want to respond to and plan for changes. Before you can apply insights to solve industry problems, you'll need to understand the differences between short-term and long-term forecasting. Fashion industry has been impacted by technological advances.
Total Duration
3 weeks
Level
Beginner
Learn Type
Certifications
Ethics and Diversity in Fashion
Fashion brands are constantly adapting to global trends and consumer demand, so ethics and diversity in the industry have become more prominent. This three-week course will introduce you to ethics and diversity in luxury fashion and provide insights and content from academics and industry experts. Learn how brands are responding and considering the complexity of communicating fashion ideas and concepts. Companies must embed ethics and diversity principles into their brand values, as consumers demand more transparency and ethical fashion. This session will examine the global shift towards a more ethical and diverse fashion industry, the strategies fashion brands use to address these issues and how they will adapt in the future.
You'll gain insight into consumer movements and behaviours and develop your understanding of brand values and consumer reactions to global issues. This will also help you understand how the fashion industry is affected by these trends. You'll gain an understanding of global trends and be able to look into the future to learn how ethics will be continued to be integrated into fashion. You will even be able to develop your own ideas and create creative pieces of work.
Total Duration
3 weeks
Level
Beginner
Learn Type
Certifications
Sustainable Luxury Fashion
The fashion industry is changing because sustainability is important. It is driving consumer demand for sustainable products and influencing industry change.
This three-week course will introduce you to sustainability in luxury fashion. It includes exclusive content and insight from industry experts as well as academics from Traveler and Vogue.
This course will provide a comprehensive overview of the luxury fashion and lifestyle industry and a detailed look at how they are responding to sustainability. This knowledge will allow you to understand the complexity of sustainability practices for luxury brands, and how they will evolve over time.
Research has shown that 60% of millennials want to shop sustainably. This course will help you understand the fundamental principles of sustainable fashion and what they mean for brands that are responding to consumer trends.
This report will examine how luxury companies have changed their brand values and branding strategies to meet customer demand for sustainability. It also discusses how brand heritage can help maintain luxury brand credibility.
You'll gain insight into the future sustainable luxury trends and be able to apply what you've learned by writing an article for Traveler.
This will allow you to explore your ideas and thoughts about sustainability in fashion.
You will be able to write and discuss sustainability issues in luxury fashion production and consumption by the end of this course.
Total Duration
3 weeks
Level
Beginner
Learn Type
Certifications
Digital Fashion Media
Digital media is changing the way we consume content. Brands are constantly adapting to technological advances and new social media platforms.
This three-week course will show you how fashion brands respond to digital media developments and how they will evolve over the next few years.
Get expert insights and content from academics and industry experts from Vogue, GQ and WIRED.
This course will give you a deep understanding of the digital marketing strategies and branding strategies used by top fashion brands today. This covers content creation, digital storytelling and social media strategies.
Digital media campaigns are examined and brands' impactful narratives are examined. This includes digital storytelling and content creation via blogs, videos and infographics in order to attract new customers.
You can also develop your own ideas about digital fashion media and create digital content that you can add to your portfolio.
Research shows that influencer marketing budgets in the beauty and fashion sectors are increasing.
The course ends with an overview of the importance of social media strategies and the role of influencers in fashion brands' marketing of products.
Final step: You can create your own social media campaign. This will allow you to further your knowledge and skills in digital media.
Total Duration
3 weeks
Level
Beginner
Learn Type
Certifications
The Business of Beauty: Introduction to the Beauty Industry
This three-week course will be taught by industry experts from CondAfA(c), Nast College, and Glamour and Vogue. It will help you understand the beauty industry.
We'll be discussing the recent growth in the beauty industry as well as the steps that brands need to take to remain relevant and meet evolving consumer needs.
Additionally, you'll be able to use your new knowledge to create your own ideas and creative pieces. You can also predict the future of beauty in 2025.
You'll discover how the beauty industry adapts to global trends by studying technological advancements, consumer behavior, and socio-cultural developments.
This will also show you how beauty brands use forecasting insight to plan for these changes. This knowledge will allow you to reflect on the importance of the beauty industry for the fashion industry.
The way products are promoted must change with the changing beauty industry. The rise of influencers, social media platforms, and digital media have all had an impact on how beauty brands communicate with customers about new products.
This course will introduce you to the most important considerations in marketing and communicating beauty products through the media. It also focuses on the main methods that beauty brands use today.
You will have a solid understanding by the end of this course of how the beauty industry works and changes.
