Navigating the Advertising Manager Landscape in United Kingdom with Step-by-Step Career Guide

Advertising managers are responsible for preparing and executing marketing programs for their companies. They are accountable for coordinating tasks with subordinates in order to ensure that all goals of the organization are achieved within the timeframes set. They ensure a consistent branding message across all media channels. They also oversee, assign and evaluate advertising personnel's actions. Managers of advertising must be in constant contact with both internal and external partners to create efficient marketing strategies in critical markets. In general, advertising managers communicate their progress to the vice president of advertising within their department.

Advertising managers study current trends in advertising and conduct surveys to make suggestions to improve the profitability of the company. Advertising managers also create advertising strategies and oversee projects' successful completion. They are required to participate in company meetings to discuss the latest developments within their departments and integrate projects that are intended for various advertising channels (helping to ensure that the message of the company is effectively communicated). Advertising managers collaborate with media, public relations departments and other people to aid in communication efforts. They also analyze and monitor the results of campaigns to assess the effectiveness of their cost and the direction for future campaigns.

An undergraduate degree in marketing or another related field is usually required for this job. Additionally, prior management experience and relevant professional certifications are often preferred. Advertising managers need to collaborate with other managers in order to achieve the goals of their organizations quickly. In addition, they must be extremely organized and can work effectively independently with little supervision.