Path to a Fulfilling Account Director, Advertising Career in United Kingdom with in-depth Career Guide

A director of the advertising account serves in the role of intermediary between the client's organization and the different departments that create advertising products. The account director is responsible for understanding the elements needed to develop an effective advertising strategy for the client. They conduct conversations with the client as well as study of the competitors. They assist the client in understanding how the director's business can assist them in achieving success, and may also conduct marketing, typically with the assistance of a sales or marketing department, in order to acquire new customers and explore new markets.

The account director is also required to keep in touch with departments that are involved in monitoring production the progress of production to provide a report later on behalf of the customer. If there are issues in production, the account director could be responsible for conducting problem-solving and determining solutions. They can also supervise the budget and make sure that all departments are completing their tasks efficiently and in a timely way.

A bachelor's degree from a relevant area such as public relations or advertising is usually required for this job and relevant previous experience. Account directors for advertising must possess exceptional interpersonal and communication skills to interact with colleagues and clients within their organization effectively. They must be able to work in a group setting and also working on their own without supervision.