Conducting Competitive Research and Analysis

Jaime Levy, UX expert, has a proven formula to execute UX strategy that is based on four tenets. This course, number two in her five-part series, focuses on the first of these tenets: Business Strategy. Levy's story is full of triumphs and failures, including a tale about a Hollywood producer who was a lunatic. She then explains what business strategy is before going into the Competitive Analysis Matrix Tool. This tool is used by successful entrepreneurs to plan their digital future. She demonstrates how to use the tool and how to find the information needed. You'll be able to understand how to conduct competitive research and why it is important to thrive in the digital marketplace.

Jaime Levy, a UX strategist, designer, has over 25 years of experience in making things interactive and profitable for clients such as Sony, Honda, Cisco Systems, and Honda. JLR Interactive, a Los Angeles-based UX strategy company, is her home. She also teaches UX strategy at the University of Southern California. Her O'Reilly title, "UX Strategy" explains how to create innovative digital products that people want.