Digital Marketing: Coding, UX, and Creating Digital Content

Businesses can benefit from digital marketing skills that are effective. This ExpertTrack will take you behind the scenes to help you learn how to make an impact in a digitally saturated world.

Industry experts and newcomers to the digital workplace will share their knowledge with you. This will enable you to find the skills that will propel your career and make your company stand out online.

Learn the basics of programming to discover what happens behind your favorite websites and apps.

Before you can learn how to code, you will need to be familiar with the HTML CSS and JavaScript coding languages.

Even if your goal is to become a programmer, these skills could be useful in other roles. For example, a marketer could create a compelling email or newsletter. Or it could just help you communicate with your tech team more effectively.

Learn the importance of UX in creating apps for your target audience as industry experts dive into the world app design.

Before you create your clickable prototype app, learn about how smartphone features affect app design.

How can you stand out from the crowd with four billion internet users around the world consuming more content than ever?

You will learn how to use online platforms to create engaging content that can help you reach your business goals, whether it is to increase your SEO or to encourage your audience or customers to buy a product.

Learn how to spot the messages and intentions in online content, and what makes it successful.

You need to be able to communicate with your target audience effectively in an online world filled with likes and shares.

The final course will teach you how to launch and plan a social media campaign. You'll also learn how to measure the effectiveness of your campaigns to determine what factors contribute to their success.

We'll show you how digital marketing works in companies and how social media can be used to improve customer service and communication.

You'll be armed with the ExpertTrack skills and the knowledge to use various avenues of digital marketing in order to make your message standout.