Digital Marketing Strategy and Planning Specialization

The Digital Marketing Institute's foundational course on Digital Marketing Strategy is now available. The DMI is the international standard for Digital Marketing Certification. This program is for you if you want to learn about the forces driving and transforming businesses and how a digital strategy can help your business grow and thrive in this dynamic world. The first course covers the fundamental principles of digital marketing. Next, it focuses on the cornerstones and foundations of digital strategy: digital disruption, explosive growth of social media and mobile, digital tools for effective audience research, buyer personas and content marketing. The second course will teach you how marketers use e-commerce, social service and omnichannel strategies to deliver consistent brand experiences across all touchpoints. The final course is focused on digital leadership and strategy execution. This course focuses on the skills and behaviours required to develop, lead, and sustain high-performing digital teams. It will help them execute a successful digital strategy. You will be awarded a DMIx Coursera certificate and DMI's Certified Digital Marketing Associate certificate. In addition, you will get three months of free Power Membership that will allow you to access your next opportunity within a community of more than 130k members.