Management
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Qualitative Research

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Course Features

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Duration

15 hours

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Delivery Method

Online

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Available on

Limited Access

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Accessibility

Mobile, Desktop, Laptop

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Language

English

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Subtitles

English

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Level

Intermediate

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Teaching Type

Self Paced

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Video Content

15 hours

Course Description

This course, which is the second in the Market Research Specialization's Market Research Specialization, will teach you how to use qualitative market research methods from design through implementation and analysis.

Course Overview

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Alumni Network

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International Faculty

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Hands-On Training,Instructor-Moderated Discussions

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Case Studies, Captstone Projects

Skills You Will Gain

What You Will Learn

Analyze focus group data and create a focus group report following common business practices in qualitative market research

Create a moderator guide and design a screening questionnaire to recruit for a focus group

Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies

Explain limitations and risks of qualitative research

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