Social Impact in Business: How to Build a Brand that Matters

This course will teach you how to create a socially-driven brand that brings purpose to your products and business processes. Making a positive social impact can be a powerful tool for business. Advertising has failed to grasp this lesson, with public trust in advertising falling by half in just 20 years. This course will teach you how strong brand purposes can be used to drive strong business results. In 2019, Pinterest saw 5000% more protest signs than 2018 and this data is backed up by data. You'll be joined by experts in ethical brand building. Learn why brands must now think beyond their own operations to make a positive impact on society. This course will provide you with guidelines and ideas for building purpose and social responsibility in a brand. Learn five digital tools to help you build a brand that fulfills its purpose at scale. You will also be introduced to the B Corp Directory. Good-Loop is the purpose-powered advertising platform that specializes in connecting brands, people and good causes. Good-Loop has helped many businesses worldwide find their purpose through clarifying their values and identifying the things that matter to their customers. You can see some of the steps in this course before you sign up.