Description

Sales representatives for medical devices are accountable for the sale of medical equipment to both private practice clinics and companies. The sales representative is responsible for finding potential clients and presenting a convincing demonstration of the device to those who show an interest. Like other sales positions the most effective medical device sales rep has excellent communication skills and an engaging personality in order to efficiently answer the questions and concerns of prospective customers.

Sales representatives for medical devices typically have experience in the field of health care as well as a history of sales is also a plus. Candidates who are successful undergo an extensive course of training. This training typically starts with a seasoned sales rep offering guidance, that may involve learning effective sales methods as well as the operation and function of medical devices that is being sold, as well as the understanding of the medical insurance policies. It is generally recommended that the candidate already has an established set of selling skills from previous experiences. Medical device sales representatives should keep up-to-date with the latest developments about medical technologies.

Like all sales rep tasks, selling medical devices requires a lot of interaction with potential and existing clients according to their schedules, which means that the hours of work are flexible. Most of the time the rep is assigned an area, and it is the rep's duty to attend numerous events and presentations as they can within the area of responsibility. This is why the job requires a significant amount of travel.

Roles & Responsibilities

As a Medical Device Sales Representative with 6-9 years of experience in the United Kingdom, your main responsibilities include:

  • Build and maintain strong relationships with healthcare professionals, hospitals, and medical facilities to promote and sell medical devices. Cultivate and sustain professional connections with key stakeholders in the healthcare industry while advocating for the utilization of medical devices.
  • Conduct product demonstrations and provide technical expertise to healthcare professionals to ensure proper usage and understanding of medical devices. Demonstrate the functionality and benefits of medical devices to healthcare professionals while offering expert guidance on their usage.
  • Stay up-to-date with industry trends, market developments, and competitive products to effectively communicate product differentiators and advantages to potential customers. Continuously seek knowledge regarding market dynamics and competitor offerings, enabling effective communication of the advantages of the medical devices being sold.
  • Collaborate with sales and marketing teams to develop strategies, execute sales plans, and achieve sales targets for medical devices.

Qualifications & Work Experience

For a Medical Device Sales Representative job role, the following qualifications are required:

  • In-depth knowledge of medical devices and equipment to effectively communicate and demonstrate product features, benefits, and applications to healthcare professionals and prospective clients.
  • Strong sales and negotiation skills to build and maintain relationships with clients, identify opportunities, and achieve sales targets.
  • Excellent communication and interpersonal skills to effectively present information, address customer concerns, and provide after-sales support.
  • Self-motivation and the ability to work independently, as well as part of a team, to develop sales strategies, manage accounts, and stay updated on industry trends and competitor activities.

Essential Skills For Medical Device Sales Representative

1

Sales

2

Sales Strategy

3

Medical Technology

Career Prospects

The role of a Medical Device Sales Representative in the United Kingdom, with 6-9 years of experience, offers several alternative career paths to explore. Consider the following following options:

  • Medical Sales Manager: A leadership role overseeing a team of sales representatives, with a focus on developing and executing sales strategies, mentoring, and driving revenue growth.
  • Product Specialist: A position involving in-depth product knowledge and expertise, providing technical support, training, and demonstrations to healthcare professionals.
  • Business Development Manager: A role focused on identifying and pursuing new business opportunities, building relationships with key stakeholders, and driving market expansion.
  • Key Account Manager: A position responsible for managing key client accounts, developing strong customer relationships, and driving sales growth through effective account management strategies.

How to Learn

The job role of a Medical Device Sales Representative in the United Kingdom is expected to witness robust growth in the market. Over the past 10 years, there has been a consistent increase in demand for medical devices, resulting in a surge of opportunities for sales representatives. The market is projected to grow significantly in the coming years, which will create even more employment opportunities for individuals in this field. According to Google data, the projected growth of the job role indicates a positive trajectory, with a steady rise in both the demand for medical devices and the need for skilled sales representatives.