Brand Strategist

A brand strategist assists companies identify the market they want to target and then determines the most effective way to engage with the market to ensure that the people in the same demographic are happy with the offerings of the business. In the process a successful brand strategist also seeks for opportunities to increase the visibility and reach of the brand by expanding the population and the potential market for the products of the company.

The thing a strategist for brands would usually do for a business is to assist the people who make the decisions within the organization look at the company from the perspective of their intended consumer group. The brand manager works to identify the key elements that influence purchase decisions lead consumers to choose certain businesses while rejecting other brands. Typically, the brand strategist will look through reports of market research that are based on demographics and behaviour patterns and try to identify areas where it is possible for the business to take action to increase its brand's visibility. Sometimes, the brand strategist will be looking for new demographics for consumers and create reports and suggestions for enhancing brand recognition beyond the areas that are identified by the company and marketers. In these instances the brand strategist will take into consideration market research and the costs to acquire new clients, when they present the viability of this strategy to the board members. One of the most important aspects of the job of a brand strategist is to ensure that advertising and marketing efforts remain "on the brand". That is, they are a reflection of the overall strategy that has been designed to increase positive consumer awareness. The strategist typically works closely with the marketing, advertising, as well as creative teams to make sure that their efforts are focused on the specifics of the company's growth strategy.

In order to work as an expert in branding, one usually has a college education in the field of marketing, or another similar discipline in business related to consumer behaviour. Brand strategists are often employed as consultants outside of companies however larger companies with many products or services might employ the brand's own strategists who are employed to guide their marketing strategies. A typical brand strategist is in an office during the regular working hours during the week.

As a Brand Strategist with 3-6 years of experience in the United Kingdom, your main responsibilities include:

• Developing and implementing brand strategies to enhance brand awareness and recognition. Conducting market research to identify target audience and competitors. Defining brand positioning and messaging strategies. Creating brand guidelines and ensuring consistency across all communication channels.
• Collaborating with cross-functional teams to execute brand initiatives and campaigns. Working closely with marketing and creative teams to develop compelling brand campaigns. Providing strategic guidance on content creation and brand storytelling. Monitoring and analyzing campaign performance to optimize results.
• Conducting brand audits and analyzing market trends to identify growth opportunities. Evaluating brand equity and perception among customers and stakeholders. Monitoring industry trends, consumer preferences, and competitive landscapes. Identifying market gaps and potential new target segments to drive brand growth.
• Providing strategic insights to senior management and stakeholders.

For a Brand Strategist job role, the following qualifications are required:

• Deep understanding of brand positioning and the ability to develop effective brand strategies that align with business objectives, target audience, and market trends.
• Strong analytical and research skills to gather and analyze market data, consumer insights, and competitor information to inform brand strategy development.
• Excellent communication and presentation skills to articulate brand strategies and recommendations to clients or internal stakeholders, fostering collaboration and alignment.
• Creative thinking and problem-solving abilities to identify opportunities, address branding challenges, and develop innovative brand solutions that differentiate and create value.

The role of a Brand Strategist is crucial in shaping a company's brand identity and positioning. For professionals with 3-6 years of experience in the United Kingdom, here are following alternative roles to consider:

• Marketing Manager: A position that involves creating and implementing marketing strategies across different channels to promote products or services effectively.
• Digital Marketing Specialist: A role focused on leveraging digital platforms and technologies to enhance brand visibility, engage with the target audience, and drive digital marketing campaigns.
• Brand Manager: A position that entails overseeing brand development and maintaining brand consistency across various touchpoints, including advertising, packaging, and communication materials.
• Market Research Analyst: A role that involves conducting market research, analyzing consumer behavior, and providing insights to shape brand strategies and identify growth opportunities.

The role of a Brand Strategist in the United Kingdom is projected to witness strong growth in the market. Over the past decade, this job role has gained significant importance in the corporate world. With businesses increasingly focusing on brand building and marketing, the demand for skilled brand strategists is expected to rise. According to recent data from Google, there is a positive trend in the number of employment opportunities in this field, and this trend is expected to continue in the future. The job role of a Brand Strategist offers promising prospects for career growth and development.