Description

Managers of sales training are accountable in developing, supervising the implementation, improvement, and development of training programs and materials for sales professionals within their company. They are accountable for finding and bringing in professionals from outside of the company (such as expert lecturers, guest lecturers, and experts) in order to efficiently train sales professionals. Sales trainers are expected to make use of technology whenever necessary and must be proficient in the methods and techniques employed by sales personnel within their organization. In addition, they typically have to manage the sales trainers, and also lead and train sales trainers effectively under a variety of conditions.

An undergraduate degree from marketing, business, or education, or a similar experience is usually required for this job. Candidates should also possess at least two years of professional education experience and at least four years of experience preferred. Sales trainers must also be proficient with basic computer programs, such as Microsoft Office Suite. Microsoft Office suite, as they should be adept at quickly learning how to utilize the proprietary software utilized by the organization hiring them. Furthermore, they should be able to communicate effectively, with a high level of interpersonal and training abilities.

Sales training managers typically work in an office environment on their own or as a part of teams, or as a speaker before large groups However, they should be prepared to conduct in-person training when needed. Candidates for sales trainer jobs typically need to be able to travel occasionally.

Roles & Responsibilities

As a Sales Training Manager with 6-9 years of experience in the United Kingdom, your main responsibilities are:

  • Develop and implement effective sales training programs, including curriculum design, content creation, and delivery methods. Design and deliver comprehensive sales training programs to equip the sales team with the necessary skills and knowledge.
  • Conduct training needs analysis to identify gaps in knowledge and skills and tailor training programs accordingly. Evaluate the training needs of the sales team and customize the training content to address specific areas of improvement.
  • Monitor and evaluate the effectiveness of sales training initiatives, gather feedback, and make necessary adjustments. Track and assess the impact of sales training on individual and team performance, and refine the training programs accordingly.
  • Collaborate with cross-functional teams, such as sales leadership and HR, to ensure alignment of training initiatives with business objectives.

Qualifications & Work Experience

For a Sales Training Manager job role, the following qualifications are required:

  • The candidate should have a proven track record of success in sales, demonstrating their ability to meet or exceed sales targets consistently. This experience will allow them to understand the nuances of sales and provide effective training to the sales team.
  • The Sales Training Manager will be responsible for delivering training programs to the sales team. Hence, excellent communication and presentation skills are essential to effectively convey concepts, strategies, and techniques to the trainees.
  • The candidate should possess a solid background in training and coaching. They should be skilled in designing and delivering effective training programs and have the ability to coach sales reps to improve their performance.
  • In-depth knowledge of various sales methodologies and techniques is crucial.

Essential Skills For Sales Training Manager

1

Sales Strategy

2

Sales & Management

3

Negotiation

4

Sales Analysis

Career Prospects

The Sales Training Manager role is crucial in developing effective sales teams and driving revenue growth. If you have 6-9 years of experience in the United Kingdom, here are following alternative roles to consider:

  • Learning and Development Manager: Responsible for designing, implementing, and evaluating training programs to enhance employee skills and performance.
  • Business Development Manager: Focuses on identifying new business opportunities, developing strategic partnerships, and driving revenue growth through effective sales strategies.
  • Customer Success Manager: Works closely with clients to ensure their satisfaction, retention, and success while maximizing business relationships and upselling opportunities.
  • Sales Enablement Manager: Supports sales teams by providing them with the tools, training, and resources they need to succeed, including sales collateral, technology solutions, and ongoing coaching and development.

How to Learn

The job role of a Sales Training Manager in the United Kingdom is expected to witness significant growth in the market. Several reports indicate that this position will experience a steady rise in demand over the next ten years. The role is projected to expand due to the increasing emphasis on employee development and training within organizations. This trend is likely to result in a surge of employment opportunities within the field. With the evolving business landscape and the growing need for skilled sales professionals, the job prospects for Sales Training Managers seem promising for the foreseeable future.