Sign In
    Saved
      Sign In
      Saved

International Marketing

tag
Total Duration
10 Weeks

Understand the international marketplace. Globalisation has created new opportunities for businesses. Entering the global market is now more accessible than ever, but this also presents challenges. Without an understanding of international markets and a considered entry strategy, businesses could stand to lose money and even damage their reputation. During this ExpertTrack, you’ll develop a contemporary perspective of the global marketplace and evaluate the most effective brand, communication …

Read More
Courses in this Learning Path
1
International Marketing: Definition and Strategy
learnpath-img
Duration : 2 weeks
Price :₹2,842
Level :Beginner
Learn Type :Certification
International Marketing: Definition and Strategy

The global market has become a reality for nearly all businesses thanks to rapid globalization and technological advancements. To succeed, however, businesses must have a well-thought strategy and a good understanding of international markets. This two-week course will help you understand global marketing and the opportunities and challenges it presents to companies. You will learn about the …

Read More
2
International Marketing: Cultural Factors
learnpath-img
Duration : 2 weeks
Price :₹2,842
Level :Beginner
Learn Type :Certification
International Marketing: Cultural Factors

Improper cultural assumptions can have serious consequences for businesses in a global environment. Understanding the importance of culture in global marketing and the relationship it has with the success or failure of international expansion efforts is key.

This two-week course will teach you about the importance of culture in global marketing strategies. It will also show you how to better …

Read More
3
International Marketing: Selection and Market Entry Strategies
learnpath-img
Duration : 2 weeks
Price :₹2,842
Level :Intermediate
Learn Type :Certification
International Marketing: Selection and Market Entry Strategies

A successful entry strategy in global marketing can make the difference between success or failure.

This two-week course at Coventry University will help you understand the strategic challenges that a company faces when entering international markets and how to best overcome them.

To help you decide what market entry strategy is most effective, look at examples of good and poor practice and …

Read More
4
International Marketing: Product Adaptation vs Standardisation
learnpath-img
Duration : 2 weeks
Price :₹2,842
Level :Beginner
Learn Type :Certification
International Marketing: Product Adaptation vs Standardisation

When entering the global market, a common problem is deciding between standardization and adapting products for a new market. This two-week course will help you understand the strengths and limitations of each to decide the best strategy for your business.

Coventry University designed this course. It is part of the International Marketing ExpertTrack. This track provides an in-depth overview of …

Read More
5
International Marketing: Challenges and Opportunities
learnpath-img
Duration : 2 weeks
Price :₹2,842
Level :Beginner
Learn Type :Certification
International Marketing: Challenges and Opportunities

Discuss current issues facing international marketers to better understand the complexities of global marketing.

These issues will be critically analysed to enable you to better plan for any problems that might arise in your global marketing strategy.

Globalization as a whole will also be considered to determine if it is still relevant and beneficial.

Examine the concept of consumers at the bottom …

Read More