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Marketing Analytics with Python

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Total Duration
28 Hours

Gain the Python skills you need to make better data-driven marketing decisions. In this track, you’ll learn how to analyze campaign performance, measure customer engagement, and predict customer churn. Working with real-world data, including retail transactions, you'll discover how to analyze social media data, extract insights from text data, and gain market basket analysis skills that will help you better understand your customers. You’ll also use statistical models and machine learning to …

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Courses in this Learning Path
1
Analyzing Marketing Campaigns with pandas
DataCamp Course via DataCamp
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Duration : 4 hours
Price :₹1,093
Level :Intermediate
Learn Type :Certification
Analyzing Marketing Campaigns with pandas

One of the most difficult aspects of studying data science technical skills is understanding how these skills and concepts are applied to real-world jobs. This course is ideal for those who want to learn Python and pandas or understand the work of data scientists in marketing agencies. Learn how to convert common business questions into quantifiable results. ", "Which channel has the highest …

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2
Analyzing Social Media Data in Python
DataCamp Course via DataCamp
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Duration : 4 hours
Price :₹1,093
Level :Intermediate
Learn Type :Certification
Analyzing Social Media Data in Python

Twitter hosts hundreds of millions of messages every day. It is used by people all over the world to discuss politics, entertainment and business. You can quickly access thousands to thousands of messages from this stream in just minutes. This course will show you how to analyze Twitter tweets and networks. This course also shows you how to determine the origin of tweets. It will use datasets …

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3
Market Basket Analysis in Python
DataCamp Course via DataCamp
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Duration : 4 hours
Price :₹1,093
Level :Intermediate
Learn Type :Certification
Market Basket Analysis in Python

What do Amazon's product recommendations and Netflix movie recommendations have in common? Both use Market Basket Analysis, which is a powerful tool that transforms large amounts customer transaction data and viewing data into simple rules for recommending products. This course will show you how to perform Market Basket Analysis using the Apriori algorithm, standard and custom metrics, …

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4
Machine Learning for Marketing in Python
DataCamp Course via DataCamp
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Duration : 4 hours
Price :₹1,093
Level :Intermediate
Learn Type :Certification
Machine Learning for Marketing in Python

The major advancement in machine learning is the rise of machine learning. This almost sounds like the "rise and rise of machines". Statistics have revolutionized marketing. Machine learning can optimize customer journeys to maximize customer satisfaction and lifetime value. This course will give you the foundation tools to improve your company's marketing strategy. You will learn how to predict …

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5
Customer Segmentation in Python
DataCamp Course via DataCamp
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Duration : 4 hours
Price :₹1,093
Level :Intermediate
Learn Type :Certification
Customer Segmentation in Python

The most successful companies are those that can anticipate their customers' needs. Data analysts are crucial to unlocking deep insights and segmenting customers in order to better serve them. This course will show you how to segment customers and conduct behavioral analysis using anonymous customer transactions obtained from an online retailer. You will first do a cohort analysis to understand …

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6
Marketing Analytics: Predicting Customer Churn in Python
DataCamp Course via DataCamp
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Duration : 4 hours
Price :₹1,093
Level :Intermediate
Learn Type :Certification
Marketing Analytics: Predicting Customer Churn in Python

Churn is when customers end a business relationship or stop doing business with a company. This problem affects all industries, including telecommunications, cable TV and SaaS. Companies that can accurately predict churn are better equipped to keep customers happy and to stay ahead of their competition. This course will provide you with the guidance and tools to create customer churn models. You …

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7
Customer Analytics and A/B Testing in Python
DataCamp Course via DataCamp
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Duration : 4 hours
Price :₹1,093
Level :Intermediate
Learn Type :Certification
Customer Analytics and A/B Testing in Python

Companies that are able to anticipate and understand the needs of customers will be more successful. A/B testing and customer analytics are key components to using quantitative information to make business decisions that add value. This course will show you how to use Python for customer patterns and trends analysis. This course will show you how to use A/B Testing to make data-driven business …

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