Product Management: Exploring Stakeholder Needs

Product managers must be able to clearly communicate the value of their products. What problem are your solving? Whom are you serving? What's the value of the product that you are delivering?

Product managers often focus on outputs rather than outcomes. This is one of the most common mistakes they make. This course, Exploring Envisioning Results, will teach you how to create a product strategy that is focused not on outputs but outcomes. You'll first learn how to create a product strategy that is aligned with your business strategy. Next, you will learn how important it is to understand your customer's needs and the problem area you work in. You'll also learn how to evaluate opportunities and match them with outcomes. This course will equip you with the knowledge and skills necessary to effectively deliver results.

Each organization holds deeply held beliefs about how things should be done. These ingrained beliefs can make it difficult to create a roadmap that aligns with your organization's goals.
This course, Exploring Targeting Participants, will teach you how to harness opposing viewpoints in your organization and make a difference.

Your work should not only be beneficial to stakeholders, but also allow you to have a great collaboration with them that results in better products. Your path to success can be made easier by involving your stakeholders in product development. This course, Exploring and Observing Stakeholders, will teach you how to use a variety of methods, including observation, co-design, and diary study, to gather relevant input.

Without stakeholders, there is no product. Knowing them is only half the battle. Understanding how to extract value from them is the key. This course, Exploring questioning stakeholders, will teach you how to extract the most value from your stakeholders in order to create the right solution. You will first understand your stakeholders and the importance of questioning methodology. Next, you'll learn about different questioning techniques and how they can be applied. You will be able to create a summary of your findings and discovers. This will be demonstrated in real-life examples. This course will equip you with the knowledge and skills to answer stakeholder questions, which can lead to product validation and creation of value.

Although everyone has their own ideas, it can be difficult to choose the best ones. This course, Exploring positioning product metrics, will teach you how to use metrics to guide your product managers in making the right decisions, such as which problems to solve or what products to build. You'll first identify the metrics that are most important for your business, the ones that will lead you to product success. Next, you will learn how to experiment in order to improve your product ideas. You'll also learn how to determine if your work is providing the desired value for your users. This course will equip you with the knowledge and skills to use product metrics to drive data-driven decisions for your product, and quantify the impact of your work.

Professionals in various fields such as project management, design, branding, strategy, and development need to be able to use the different methods to analyze evidence. This course, Exploring Analysis and Synthesizing Evidence, will teach you how to analyze and synthesize evidence using Design Thinking. You'll first learn how to analyze evidence using different data analysis methods and create finding summaries. You'll also learn how to combine evidence to create design principles, journey maps and service design blueprints. This course will equip you with the knowledge and skills to analyze and synthesize evidence to understand customer needs and create products that are customer-centric.