Is Google Analytics Certification Worth the Investment?

It is no lie that the Google Analytics Certificate is totally worth it. It covers basic and advanced Google Analytics concepts. This includes planning and principles, implementation and data collection, configuration and administration, conversion and attribution, and reports, metrics, and dimensions.

The google data studio certification aims to provide a clear understanding about what Google Analytics is, how it works, and how it helps in digital marketing. It also covers the various ways to keep a tab on all the important analytics metrics, which are key for running any successful business.

It is a self-paced, well-curated intermediate-level course. The duration of the course is 3.5 hours. It is taught online by experienced faculty members.

The instructors were very good and used real-life examples and case studies to give us a clear understanding of concepts. Their teaching style was simple yet left an impact. The professors associated with this course have degrees from renowned institutions. The program thus offers an excellent opportunity to study under international professors. They are the best in the industry and have experience in building great products for their organizations.

The data studio certification covers a lot of interesting subjects, with (usually) good explanatory videos and walkthroughs. The program includes instructor-moderated discussions that provide great opportunities to make and build connections. The curriculum prepares the learners for a career in the real world. Certified analytics professionals become experts in Exploratory Data Analysis, Data Cleaning, Data Collection and Warehousing, Data Modeling, Data Visualization, and more.

Technically, the course is spread over not more than 2 prime modules:

• Module 1: Certification Requirements
  • Google Analytics Individual Qualification Exam
• Module 2: Study Google Analytics
  • Google Analytics for Beginners
  • Advanced Google Analytics

I work as a Vice President in Edtech. I have always wanted to understand how Google Analytics works so that I can have a better understanding of digital marketing campaigns. Especially as I run many such campaigns where we use google AdWords for digital marketing campaigns.