In the past, training was considered a soft function, high-priority but not time-sensitive. No longer is that the case. Business leaders today are more frugal than ever, and every department, including L&D, must show measurable returns.
Finance measures margins. Marketing measures cost per lead. Sales measures revenue. So when L&D leaders enter the fray with fuzzy metrics such as "course engagement" or "learner satisfaction," it does not necessarily get traction. You have to use their lingo and ROI is that lingua franca.
In the past, training was considered a soft function, high-priority but not time-sensitive. No longer is that the case. Business leaders today are more frugal than ever, and every department, including L&D, must show measurable returns.
Finance measures margins. Marketing measures cost per lead. Sales measures revenue. So when L&D leaders enter the fray with fuzzy metrics such as "course engagement" or "learner satisfaction," it does not necessarily get traction. You have to use their lingo and ROI is that lingua franca.