Management
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Beauty Decoded: Strategy in the Global Beauty Business

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4.5

(3)

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Course Features

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Duration

3 weeks

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Delivery Method

Online

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Available on

Lifetime Access

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Accessibility

Mobile, Desktop

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Language

English

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Subtitles

English

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Level

Intermediate

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Effort

3 hours per week

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Teaching Type

Self Paced

Course Description

This course will teach you how to integrate marketing and business strategies in the global beauty industry. It also takes into consideration the different perspectives of marketing across countries. You will learn how to prioritize information that affects marketing decisions and how to deal with challenges within a company or brand. This course will help you understand the strategic implications of country of origin and how it affects customers' opinions about brands and firms.

You will also learn about the role technology plays in the beauty industry and how to master the strategic implications surrounding segmentation, targeting, and disruptive positioning within global market marketing.

You'll be able to understand the social responsibility of brands in today's society and then you will be able to answer the question: What are brands selling in this age of experiential marketing? Finally, you will learn how to clearly define and develop a brand message that reflects their values.

This three-week course will be delivered by Desiree Reid and Co. They are industry leaders in global and multicultural marketing, branding and business development. They are experts in the field of global beauty, and have worked with Avon and Revlon to help them navigate the intersection of business growth and scaling up across continents and cultures.

Course Overview

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Alumni Network

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International Faculty

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Post Course Interactions

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Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

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Apply integrated business and marketing strategies to building a global beauty business

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Compare different perspectives of marketing best practices across geographies

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Identify critical information for business and marketing decision-making

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Develop problem solving skills for handling challenges in a global beauty business

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Assess the impact of socio-economic disruption on the global beauty industry (pandemic, climate change, etc)

Target Students

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This course is suited for early career professionals looking to support the strategy of leaders in the modern beauty industry

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It’s also suited to more advanced career professionals looking to broaden their understanding of the global beauty industry, as well as entrepreneurs looking to build beauty brands

Course Instructors

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Desiree Reid

Instructor

Over 30 years Global business development experience in beauty, skincare, fragrance, for companies such as Revlon, Estee Launder, Sean John Fragrance and IMAN Cosmetics. Launched award winning product

Course Reviews

Average Rating Based on 3 reviews

4.7

67%

33%

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