"The Art & Business of Being a Wedding Stationery Designer" is a comprehensive course that focuses on helping aspiring wedding stationery designers build their brand, identify their ideal client, and grow their value around a business structure that best fits their lifestyle.
The course covers various important aspects of being a wedding stationery designer. It starts by emphasizing the importance of brand identity and understanding the 'why' behind your work. By defining your ideal client based on your work, you can tailor your designs to suit their character and preferences.
The course also helps you develop your core aesthetic, vision, or mantra, which is crucial for creating a unique and recognizable brand. It guides you in finding inspiration that aligns with your brand's core, aesthetic, and values.
One of the key topics covered is understanding different business models and determining which one suits you best: product-based, service-based, or multi-faceted. This knowledge helps you establish a solid foundation for your business.
Pricing your work is another essential aspect discussed in the course. It provides insights into how to price your designs to ensure profitability, considering factors such as overhead costs. Additionally, it helps you calculate the number of jobs you need each year to survive and thrive in the industry.
Marketing strategies are also covered extensively in the course. It teaches you how to effectively network and showcase your best work to attract your ideal clients.
In conclusion, "The Art & Business of Being a Wedding Stationery Designer" is a valuable resource for anyone interested in pursuing a career in wedding stationery design. It provides practical guidance on building a strong brand, understanding your target audience, pricing your work, and marketing yourself effectively. By following the insights shared in this course, aspiring designers can set themselves up for success in this competitive industry.
