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Build a Startup from Scratch: the Venture Design Process

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Course Features

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Duration

6 weeks

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Delivery Method

Online

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Available on

Lifetime Access

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Accessibility

Mobile, Desktop

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Language

English

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Subtitles

English

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Level

Intermediate

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Effort

4 hours per week

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Teaching Type

Self Paced

Course Description

The Founders Factory's business-focused course will teach aspiring entrepreneurs the skills they need to start a venture-backed business. It also helps them upskill in times of business failure. The course will help you understand the basics of venture building and identify the skills that are essential to create and test new venture ideas. After a brief overview of the characteristics that make a business venture successful, you will then explore potential markets for disruption and trends that can be used for venture design. Finally, you will identify areas where your startup business could thrive. This will allow you to understand how people are affected by the process. You will then gather insights and create something people want. This information will help you generate viable business ideas that can be backed by proven ideation methods. After reviewing your ideas, you will be able to identify challenges and assumptions and then explore other go-to-market' options. Next, you'll learn how to validate your assumptions using experiment design and smoke testing. Finally, you will learn how pitch your ideas to potential investors and how to raise venture capital. The Founders Factory team has helped create over 60 businesses and grown 150 more. A team of experts in start-up growth and product engineering will guide you.

Course Overview

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Alumni Network

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International Faculty

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Post Course Interactions

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Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

Apply ideation techniques in a session to generate ideas for you venture

Assess the quality of a pitch

Describe the lifecycle and components of a top Venture Design business

Design a landing page

Explain the key components of a successful pitch deck

Explore current trends and focus areas suitable for Venture Design

Explore different customer segments

Explore how you can flesh out your ideas and learn to differentiate

Identify issues related to timing in your venture

Identify several Focus Areas that combine trends and markets that interest you

Identify unmet user needs through various methods for your Focus Areas

Interpret and assess test results

Investigate markets ripe for disruption

Produce a New Venture Canvas with 3 detailed ideas

Produce a go-to-market strategy plan

Produce a market map which describes incumbents and challengers, and describes their qualities

Produce a pitch deck for a concept

Produce an assumption map

Summarise the ways in which assumptions can be tested and identify which methods are required to test your idea

Target Students

This course is suited to any budding entrepreneurs who are interested in starting their own business or start-up

Course Instructors

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Alex Daish

Instructor

Following working in London startups and European digital agencies I now work at Founders Factory. Working as a Venture Designer I design and test new startup ideas everyday.

Course Accreditations

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