Business Analytics Capstone

The Business Analytics Capstone Project allows you to apply the knowledge you have about data-driven decision making to real business challenges faced by technology companies such as Yahoo, Google, or Facebook. This Capstone will help you ask the right questions about data and use data to solve your own business problems. This Capstone will help you understand how leading-edge businesses use data in order to maximize marketing, maximize revenue, optimize operations, and make management and hiring decisions. The Business Analytics Capstone Project was created in partnership with Yahoo to give valuable experience in creating and evaluating data-driven decisions. It allows you to develop a plan for optimizing your data to provide key insights and analysis and describe the interaction between financial and non-financial indicators. You'll be better equipped to make data-driven business decisions once you have completed your analysis.