Management
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Hands On Training
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Channel Management and Retailing

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4.5

(4)

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Course Features

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Duration

9 hours

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Delivery Method

Online

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Available on

Limited Access

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Accessibility

Mobile, Desktop, Laptop

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Language

English

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Subtitles

English

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Level

Beginner

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Teaching Type

Self Paced

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Video Content

9 hours

Course Description

Learn how retailing and channel management can help improve your business' performance. A distribution strategy is an integral part of many companies' DNA. Correct channel management is crucial for your product's success. You must prepare a long-term distribution plan that includes the following key areas: company profile and portfolio structure, price positioning, go to-market policy, trade marketing and retail marketing, global retail management, and trade and retail.

Course Overview

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International Faculty

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Hands-On Training,Instructor-Moderated Discussions

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Case Studies, Captstone Projects

Skills You Will Gain

What You Will Learn

You will gain knowledge on retail management

You will gain knowledge on supply chain

You will gain knowledge on retailing

You will gain knowledge on channel management

Course Instructors

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Maria Teresa Aranzabal

Marketing

Professor Aranzábal is currently acting as Associate Professor at the IE Business School. She has significant professional experience at a senior executive level in international expansion and opera...

Course Reviews

Average Rating Based on 4 reviews

4.5

100%

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