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Choice Modeling for Marketing in R

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$12

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49% OFF

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Course Features

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Duration

4 hours

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Delivery Method

Online

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Available on

Limited Access

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Accessibility

Mobile, Desktop, Laptop

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Language

English

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Subtitles

English

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Level

Intermediate

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Teaching Type

Self Paced

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Video Content

4 hours

Course Description

People make choices every day. Every day, people make choices. People make choices every day about what products they want (such as orange juice and cars), who they vote for, how they get there. This information is crucial for retailers, product designers, and other professionals. Choice models are used to predict what options people will choose, and can be used to aid in product design decisions. This course will teach you how to organize and estimate choice models in R. It includes both real-world and survey-based choice analysis.

Course Overview

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Virtual Labs

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International Faculty

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Post Course Interactions

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Hands-On Training,Instructor-Moderated Discussions

Skills You Will Gain

Prerequisites/Requirements

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Intermediate Regression in R

What You Will Learn

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Learn to analyze and model customer choice data in R

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This course will teach you how to organize choice data, estimate choice models in R and present findings

Course Instructors

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Elea McDonnell Feit

Assistant Professor of Marketing at Drexel University

Elea is a marketing professor at Drexel University and a Senior Fellow of Wharton Customer Analytics. She uses analytics to understand people so that companies can make better decisions. She enjoys m...

Course Reviews

Average Rating Based on 3 reviews

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Course Cover

$12

$6

49% OFF

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