Choice Modeling for Marketing in R

People make choices every day. Every day, people make choices. People make choices every day about what products they want (such as orange juice and cars), who they vote for, how they get there. This information is crucial for retailers, product designers, and other professionals. Choice models are used to predict what options people will choose, and can be used to aid in product design decisions. This course will teach you how to organize and estimate choice models in R. It includes both real-world and survey-based choice analysis.