Complete 2020 Marketing MASTERCLASS for Startups and Leaders

Three reasons to take this course:

"After finishing Session 1 of this course, I have a better understanding of the "WHY" of digital marketing efforts. This course gives you a compass and a map you can refer to plan your marketing activities. Most of the marketing courses I took so far focus more on the tactics --how to rank well on Search Engines, get more visitors on Social Media -- without giving you the tools you need to really plan those activities for optimal ROI. Knowing "How to" is good, but knowing "Why" is even greater because you can chart a better path and keep the eyes on metrics to make the necessary corrections. So, I'm religiously taking this course to implement the concepts taught, and to remove any guesswork when it comes to investing some marketing dollars." - Majonka Diokou

Think about it - no more guessing or assuming. You will be able to inform others and act personally based on the correct information!

That's the purpose of this course. By the end, you will have developed an actual marketing strategy, your own personal marketing playbook, that will guide you and your brand into the right marketing activity.

Anyone can learn how to post to social, write a blog post, or learn what SEOis, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work.

Knowing WHY and WHEN to perform certain marketing tasks is the million dollar question for most businesses.

"The best of the best .... I think his Point of view will last for the next 50 years about the content. Professional and to the point. I'm really glad I know such a great brain of marketing. Note: I've taken more than 50x about marketing and content and you are one of the first ...You know what is my pain point and you deliver it." - Asem Al Sardy

"This is the best marketing masterclass so far. I've taken dozens of online courses in various e-learning websites. No matter you are a beginner or a marketing pro, this course will both give you a ready-to-go checklist for creating your own marketing strategy, and freshen up your marketing skills." - Nano Mardoyan

"Way above my expectations! Brian is REALLY knowledgeable about the whole area of marketing and the current state of the digital marketing industry, this is a guy who has ACTUALLY worked in the industry and is not just selling a course based on something he read in a book! This will really help anyone to become a true marketing leader!" - Erick Cardoso

Leaders and Startups love this Course:

JUST UPDATED FOR 2019 WITH THE LATEST TRENDS IN MODERN MARKETING!!

CRO has been considered by many the most important marketing activity because it makes every visitor exponentially more valuable. For example, if you double your conversion rate but keep the same traffic, you have essentially doubled your revenue. Digital marketing is analytics driven, smart marketing.

Session 3-Conversion Rate Optimization (CRO)

At the completion of this session, you will have developed your own Belief Framework based on your personas that you can immediately implement across all your marketing efforts.

In modern marketing, we must come to an understanding that different people have different beliefs at different stages of the buying process. Some beliefs need to be exposed while other beliefs need to be nurtured or changed or directed, because, belief is one of the strongest motivators consumers have.

The Belief Framework is really the core, the foundation that pulls all the other sessions together.Session 2-The Belief Framework.

The benefit of having multiple models of historical numbers is that you are than able to build out future scenarios by which you can more accurately gauge ROI, create efficiency at scale, and identify opportunities for marketing activities on each channel.

To do this well, every brand should have a model for how they track consumers from anonymous visitor all the way to loyal customer and promoter. The goal of building a model is to ensure that you have a way to track and measure every primary step a consumer takes during the buying journey. Without a model you will simply be guessing at which marketing tasks will be the most effective.As you may know, more and more marketers are constantly under pressure to justify their marketing effectiveness, prove ROI, and create efficiency at scale. Since most marketing today is digital marketing, all the digital tools available make this task easier.

In Session We will focus on Building Your Model.

The Marketing Leadership Masterclasses split into 6 different online sessions, each focusing on a different aspect of marketing leadership.

"Amazing course, best delivery, up-to-date, and very specific - no extra blah blah"- Malik Waqas

This is a course for people who are truly willing to understand marketing strategy.A course for people who would rather do it right than hustle and hassle people.Once you work your way through these 200 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want.You will have your own complete marketing playbook!! No more guessing.

There are plenty of people who can teach you shortcuts and fast tactics.

Three reasons to take this course:

"After finishing Session 1 of this course, I have a better understanding of the "WHY" of digital marketing efforts. This course gives you a compass and a map you can refer to plan your marketing activities. Most of the marketing courses I took so far focus more on the tactics --how to rank well on Search Engines, get more visitors on Social Media -- without giving you the tools you need to really plan those activities for optimal ROI. Knowing "How to" is good, but knowing "Why" is even greater because you can chart a better path and keep the eyes on metrics to make the necessary corrections. So, I'm religiously taking this course to implement the concepts taught, and to remove any guesswork when it comes to investing some marketing dollars." - Majonka Diokou

Think about it - no more guessing or assuming. You will be able to inform others and act personally based on the correct information!

That's the purpose of this course. By the end, you will have developed an actual marketing strategy, your own personal marketing playbook, that will guide you and your brand into the right marketing activity.

Anyone can learn how to post to social, write a blog post, or learn what SEOis, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work.

Knowing WHY and WHEN to perform certain marketing tasks is the million dollar question for most businesses.

"The best of the best .... I think his Point of view will last for the next 50 years about the content. Professional and to the point. I`m really glad I know such a great brain of marketing. Note: I've taken more than 50x about marketing and content and you are one of the first ...You know what is my pain point and you deliver it." - Asem Al Sardy

"This is the best marketing masterclass so far. I've taken dozens of online courses in various e-learning websites. No matter you are a beginner or a marketing pro, this course will both give you a ready-to-go checklist for creating your own marketing strategy, and freshen up your marketing skills." - Nano Mardoyan

"Way above my expectations! Brian is REALLY knowledgeable about the whole area of marketing and the current state of the digital marketing industry, this is a guy who has ACTUALLY worked in the industry and is not just selling a course based on something he read in a book! This will really help anyone to become a true marketing leader!" - Erick Cardoso

Leaders and Startups love this Course:

JUST UPDATED FOR 2019 WITH THE LATEST TRENDS IN MODERN MARKETING!!

In today's world of the fully integrated consumers, it is more important than ever to understand the priority and role of every channel and device in your marketing toolkit.

Session 6-Multi-Channel Lead Acquisition

Therefore, in this Session, we will focus on helping you develop evergreen content that will shape, nurture, and grow the beliefs of your target market based on the personas you have developed earlier.

As such, every piece of content should have a defined purposed that traces back to the Belief Framework we developed in Session 2. In today's modern marketing, this is a table-stakes requirement that you cannot afford to get wrong.

The keys to breaking through today's immense marketing clutter are quality content, compelling experiences, and their effective distribution.

As you know, technology has made content creation and marketing far more complex, and an emphasis on data-driven approaches has forced all of us to rethink the communications industry.

Session 5-Content Engagement Strategy

Having started my SEO career in 90s, I look forward to uncovering the many layers of modern SEO that today's marketing leaders need to know.

In this session, we dive deep into the weeds of both the theoretical and practical elements of modern SEO, while dispelling many of the myths and confronting some of the blackhat techniques still practiced today.

Search Engine Optimization (SEO) is an infamous, yet very important digital marketing discipline encompassing both the technical and creative elements of a user-centered website that results in increased rankings, more organic traffic, and increased awareness in search engines.

Session 4-Search Engine Optimization

At the conclusion of this session you will have developed your own conversion rate optimization plan based upon each of your primary user touch points.

In this Session, you will learn how the best companies design and optimize sites that convert. The goal is to remove the fog of mystery around CRO by introducing you to a common-sense, data-informed, well-proven strategy for optimizing your conversion rate.

CRO has been considered by many the most important marketing activity because it makes every visitor exponentially more valuable. For example, if you double your conversion rate but keep the same traffic, you have essentially doubled your revenue. Digital marketing is analytics driven, smart marketing.

Session 3-Conversion Rate Optimization (CRO)

At the completion of this session, you will have developed your own Belief Framework based on your personas that you can immediately implement across all your marketing efforts.

In modern marketing, we must come to an understanding that different people have different beliefs at different stages of the buying process. Some beliefs need to be exposed while other beliefs need to be nurtured or changed or directed, because, belief is one of the strongest motivators consumers have.

The Belief Framework is really the core, the foundation that pulls all the other sessions together.Session 2-The Belief Framework.

The benefit of having multiple models of historical numbers is that you are than able to build out future scenarios by which you can more accurately gauge ROI, create efficiency at scale, and identify opportunities for marketing activities on each channel.

To do this well, every brand should have a model for how they track consumers from anonymous visitor all the way to loyal customer and promoter. The goal of building a model is to ensure that you have a way to track and measure every primary step a consumer takes during the buying journey. Without a model you will simply be guessing at which marketing tasks will be the most effective.As you may know, more and more marketers are constantly under pressure to justify their marketing effectiveness, prove ROI, and create efficiency at scale. Since most marketing today is digital marketing, all the digital tools available make this task easier.

In Session We will focus on Building Your Model.

The Marketing Leadership Masterclasses split into 6 different online sessions, each focusing on a different aspect of marketing leadership.

"Amazing course, best delivery, up-to-date, and very specific - no extra blah blah"- Malik Waqas

This is a course for people who are truly willing to understand marketing strategy.A course for people who would rather do it right than hustle and hassle people.Once you work your way through these 200 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want.You will have your own complete marketing playbook!! No more guessing.

There are plenty of people who can teach you shortcuts and fast tactics.

Three reasons to take this course:

"After finishing Session 1 of this course, I have a better understanding of the "WHY" of digital marketing efforts. This course gives you a compass and a map you can refer to plan your marketing activities. Most of the marketing courses I took so far focus more on the tactics --how to rank well on Search Engines, get more visitors on Social Media -- without giving you the tools you need to really plan those activities for optimal ROI. Knowing "How to" is good, but knowing "Why" is even greater because you can chart a better path and keep the eyes on metrics to make the necessary corrections. So, I'm religiously taking this course to implement the concepts taught, and to remove any guesswork when it comes to investing some marketing dollars." - Majonka Diokou

Think about it - no more guessing or assuming. You will be able to inform others and act personally based on the correct information!

That's the purpose of this course. By the end, you will have developed an actual marketing strategy, your own personal marketing playbook, that will guide you and your brand into the right marketing activity.

Anyone can learn how to post to social, write a blog post, or learn what SEOis, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work.

Knowing WHY and WHEN to perform certain marketing tasks is the million dollar question for most businesses.

"The best of the best .... I think his Point of view will last for the next 50 years about the content. Professional and to the point. I`m really glad I know such a great brain of marketing. Note: I've taken more than 50x about marketing and content and you are one of the first ...You know what is my pain point and you deliver it." - Asem Al Sardy

"This is the best marketing masterclass so far. I've taken dozens of online courses in various e-learning websites. No matter you are a beginner or a marketing pro, this course will both give you a ready-to-go checklist for creating your own marketing strategy, and freshen up your marketing skills." - Nano Mardoyan

"Way above my expectations! Brian is REALLY knowledgeable about the whole area of marketing and the current state of the digital marketing industry, this is a guy who has ACTUALLY worked in the industry and is not just selling a course based on something he read in a book! This will really help anyone to become a true marketing leader!" - Erick Cardoso

Leaders and Startups love this Course:

JUST UPDATED FOR 2019 WITH THE LATEST TRENDS IN MODERN MARKETING!!