Content Marketing Strategy with Advertising Week

This two-week course, which uses case studies from some the most prominent brands in the world, will give you the content marketing skills and knowledge to create targeted, engaging marketing content that is effective. Strategic marketing content must be responsive to both the audience and wider cultural context. This course will help identify the right content marketing for your organization. You'll learn from Etsy and Burger King how they have developed a content marketing strategy that is appealing to their customers. Then, hear from Nike marketing experts how they modified their content strategy to respond to the coronavirus pandemic and created an entirely online community for fitness.

Interviews with Gwenyth Paltrow, a Goop founder, will allow you to see content marketing in action across a range of industries. You'll also learn why and how successful it is. You'll learn how to create marketing content that resonates with your target audience, whether it be whitepapers, TikTok videos or thought leadership pieces. You'll also learn how to create great content and how to set goals for your content to align with your content marketing strategy.

The course will equip you with the necessary skills to develop a strategy for content marketing and create targeted content that is creative and relevant to your business. CPD Certification Service, established in 1996, is the most independent CPD accreditation agency. It works across all industry sectors to supplement the CPD policies of academic and professional bodies.