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Create a Social Media Marketing Campaign

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4.5

(3)

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Course Features

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Duration

2 weeks

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Delivery Method

Online

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Available on

Lifetime Access

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Accessibility

Mobile, Desktop

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Language

English

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Subtitles

English

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Level

Beginner

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Effort

3 hours per week

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Teaching Type

Self Paced

Course Description

Social media has a profound impact on politics, society, entertainment, business and politics. You can harness its power to help you achieve your business goals. Organisations of all sizes, in every industry, have made social media a central part of their marketing, communication and customer service. It is important to know how to communicate effectively with your audience and your organization. This course will teach you how to measure and create a successful social media marketing campaign. Learn how digital marketing is used by companies and what it takes to plan and run a successful campaign. Learn the components of a successful social media campaign, and how to target them. Through personas, you'll be able to identify your target audience. Next, you will identify the strengths and weaknesses of each social media platform to determine where your target audience is most likely to hear your message. Before you can create a strategy and sample content, you will need to understand the differences between organic and paid social media marketing. To understand the requirements of success, you'll be able to identify the right metrics to evaluate a campaign's effectiveness. You'll learn from experts how to not only be active on social media but also how to make an impact. This course will help you connect with your audience in meaningful and authentic ways. It will also teach how to integrate social media into your marketing, communications, and customer service.

Course Overview

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Alumni Network

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International Faculty

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Case Based Learning

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Post Course Interactions

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Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

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Describe a social media strategy and its components

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Identify a target audience and how to reach them

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Describe the difference between paid and organic reach

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Evaluate appropriate metrics for a successful campaign

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Explain the role of timelines in a social media marketing campaign

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Produce a strategy and sample content for a social media marketing campaign

Target Students

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This course is designed for anyone interested in increasing their digital skills in social media marketing

Course Instructors

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Meg Pickard

Instructor

Digital content-community- transformation consultant, facilitator and trainer with 23+ years of industry experience. Also passionate about neurodiversity and ethical business. Drinks a lot of tea.

Course Reviews

Average Rating Based on 3 reviews

4.7

67%

33%

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