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Creative Marketing with Advertising Week and Fernando Machado

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Course Features

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Duration

8 weeks

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Delivery Method

Online

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Available on

Lifetime Access

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Accessibility

Mobile, Desktop

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Language

English

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Subtitles

English

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Level

Beginner

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Effort

3 hours per week

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Teaching Type

Self Paced

Course Description

Advertising Week's ExpertTrack will boost your professional marketing skills by allowing you to explore real-life strategies that have made successful brands.

You'll be guided by experienced marketing professionals like Fernando Machado, an award-winning innovator who was also the ex-global CMO of Burger King. This will help you to grow your marketer career by exploring areas that you might not have been able to before.

ExpertTrack offers a masterclass in creative marketing skills, whether you are new to the industry or have been in marketing for many years.

Fernando Machado, one of the most decorated and famous marketers in the world, will teach you how to manage a branding project.

You'll learn how to market your business, from the initial idea to getting stakeholders involved. We also examine real-life examples of successful branding strategies to show you how they work.

Marketers are often unclear about what success looks like, which is why many ad campaigns fail. This obstacle will be overcome as you learn how to create high-performing advertising campaigns.

You'll learn how to measure the performance of campaigns and what advertising types you can examine.

Both individuals and businesses can use social media channels to promote their products or services online. Learn how to harness the power of social media marketing to create creative campaigns that deliver results.

This course will help you to understand the principles and strategies that social media marketers should use to improve your online activities.

To learn more about the strategic marketing avenue of audiomarketing, you'll be able to examine case studies by industry experts such as Spotify.

Before you can learn how to execute a successful radio marketing campaign, you'll be given top tips for creating your audio content strategy and strategy.

This ExpertTrack will prepare you to tackle a variety of marketing avenues with more creativity by the end. You will be able to create and implement marketing strategies that increase revenue and promote your business.

Course Overview

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Alumni Network

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International Faculty

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Case Based Learning

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Post Course Interactions

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Instructor-Moderated Discussions

Skills You Will Gain

Prerequisites/Requirements

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This ExpertTrack is designed for anyone interested in improving their marketing knowledge

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You don't need any prior experience to benefit from joining

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It will teach you how to employ greater creativity in your marketing strategies

What You Will Learn

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Investigate the correct branding strategy for your company

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Assess your brand against its peers in its category

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Evaluate how to get stakeholders on board with your branding projects

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Identify a set branding review process for your teams

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Explore how to collaborate with creative teams

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Explore how to make your brand work on audio channels such as radio and podcasts

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Identify how to create branded content and advertising on social media

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Improve your advertising and creative work

Target Students

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This ExpertTrack will suit you if you are just beginning your career in marketing and want to build your confidence

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You already work in marketing and want to upskill in marketing strategies

Course Instructors

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Ruth Mortimer

Instructor

Managing director for global education at Advertising Week. I run our thought leadership and our learning platform AWLearn.
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Brendan Porter

Instructor

A supporting educator for the course is Brendan Porter, a practitioner and constantly curious consumer of marketing. Working across a variety of industries including hospitality, CPG and entertainment
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