Creative Marketing with Advertising Week and Fernando Machado

Advertising Week's ExpertTrack will boost your professional marketing skills by allowing you to explore real-life strategies that have made successful brands.

You'll be guided by experienced marketing professionals like Fernando Machado, an award-winning innovator who was also the ex-global CMO of Burger King. This will help you to grow your marketer career by exploring areas that you might not have been able to before.

ExpertTrack offers a masterclass in creative marketing skills, whether you are new to the industry or have been in marketing for many years.

Fernando Machado, one of the most decorated and famous marketers in the world, will teach you how to manage a branding project.

You'll learn how to market your business, from the initial idea to getting stakeholders involved. We also examine real-life examples of successful branding strategies to show you how they work.

Marketers are often unclear about what success looks like, which is why many ad campaigns fail. This obstacle will be overcome as you learn how to create high-performing advertising campaigns.

You'll learn how to measure the performance of campaigns and what advertising types you can examine.

Both individuals and businesses can use social media channels to promote their products or services online. Learn how to harness the power of social media marketing to create creative campaigns that deliver results.

This course will help you to understand the principles and strategies that social media marketers should use to improve your online activities.

To learn more about the strategic marketing avenue of audiomarketing, you'll be able to examine case studies by industry experts such as Spotify.

Before you can learn how to execute a successful radio marketing campaign, you'll be given top tips for creating your audio content strategy and strategy.

This ExpertTrack will prepare you to tackle a variety of marketing avenues with more creativity by the end. You will be able to create and implement marketing strategies that increase revenue and promote your business.