CRM Fundamentals and Practice

CX and customer success professionals will be in high demand in the future. These areas will allow you to compete for one the 3.3 million new Salesforce jobs between 2016-2022.

CX management is based on customer relationship management (CRM). Globally, the industry is worth $50 billion. It is also the largest software market worldwide. 60% of companies plan to invest more in this technology to generate reliable customer data that can be used to support data-driven decision making.

This ExpertTrack will show you how Salesforce works, how to set it up in your organization and how to develop key CRM skills to increase customer loyalty and sales.

These courses were created in collaboration with Salesforce industry experts to give an insider's view of the platform used 83% of Fortune 500 companies.

These courses will give you the skills necessary to manage customer relationships.

Salesforce will teach you how to improve your customer experience. Additionally, you will be able to use data-driven decision making to improve your customer experience strategy. This course will introduce you to Salesforce basics. The first course will teach you how to setup the platform and basic Salesforce administration.

The second course teaches you how to manage Salesforce leads, contracts and opportunities. It also teaches how to set up dashboards and Salesforce reports to gain insight from customer data.

The final course teaches you how to use Salesforce automation. This allows customers to have a better experience and ensures that they don't miss key opportunities for engagement. We'll also discuss CRM best practices.

This course will equip you with the necessary CRM skills to launch your career as a customer experience manager.

This ExpertTrack's content was adapted from the Salesforce Customer Experience Management with Training Microcredential. If you are interested in learning more, take a look to the Microcredential. It offers smaller cohorts with tutor interaction and academic credit.