Customer Experience Design for Customer Success: Ensuring Customer Success

Are you looking to increase repeat business and customer loyalty? It can be five times more expensive to acquire a customer than it is to retain an existing customer. Learning how you can keep them happy can help your business grow and increase profits.

This course will teach you how to nurture and cultivate your existing customer relationships in order to increase your retention rates. This course will examine customer relationship management (CRM), and how data analysis can be used for improved communication and to keep customers returning time and time again.

Review the key components to customer relationships and increase your knowledge. We'll examine the various aspects that influence how customers view your brand and the levers available to improve them.

You'll learn how metrics can be used to assess the effectiveness of CRM strategies, from deal close-rates to upsell-rates to net-new revenues and sales cycle lengths. You'll also learn how to make customers feel valued by sending personalized emails and asking for feedback.

This course will help you identify and implement the strategies that can be used to grow your business sustainably, reduce churn, and ensure long-term customer success.