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<p>The most successful companies are those that can anticipate their customers' needs. Data analysts are crucial to unlocking deep insights and segmenting customers in order to better serve them. This course will show you how to segment customers and conduct behavioral analysis using anonymous customer transactions obtained from an online retailer. You will first do a cohort analysis to understand customer trends. Next, you'll learn how to create customer segments that are easy to understand. The segments you create for machine learning will be prepared. You can strengthen your segments with k-means clustering in just a few lines. This course will show you how to segment customers and use customer behavior analytics.</p>

Karolis Urbonas

Learn Customer Segmentation in Python  by DataCamp and upskill your career by acquiring skills like Statistical Analysis,Customer Analytics,Data Analysis etc with Careervira.

Customer Segmentation in Python

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