Demand Analytics by Coursera

Demand Analytics is one of the most highly sought-after skills in supply-chain management and marketing.

You will be able to learn data analytics skills through the story and data of a North American cookware manufacturer. After completing this course, you'll be able 1. You can improve forecasting accuracy through the validation and building of demand prediction models. 2. You can stimulate and influence demand by identifying and quantifying the factors that drive demand (e.g. price, seasonality, and other environmental variables) and quantifying their impact. AK is a top North American cookware manufacturer. The company's new top-line product was quickly gaining popularity in the market. AK was taken by surprise when the price adjustment during peak season triggered a huge demand surge that resulted in massive backorders. AK was at risk of losing market momentum because of the dissatisfied customers and the high costs associated with expedited shipping and over-time production. For increasing revenue and decreasing costs, accurate demand forecasts are essential. Companies can better influence and stimulate demand by identifying the demand drivers and their impact. I hope you enjoy this course!