Management
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Digital Fashion Media

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$12

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Course Features

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Duration

3 weeks

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Delivery Method

Online

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Available on

Lifetime Access

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Accessibility

Mobile, Desktop

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Language

English

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Subtitles

English

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Level

Beginner

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Effort

3 hours per week

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Teaching Type

Self Paced

Course Description

Digital media is changing the way we consume content. Brands are constantly adapting to technological advances and new social media platforms.

This three-week course will show you how fashion brands respond to digital media developments and how they will evolve over the next few years.

Get expert insights and content from academics and industry experts from Vogue, GQ and WIRED.

This course will give you a deep understanding of the digital marketing strategies and branding strategies used by top fashion brands today. This covers content creation, digital storytelling and social media strategies.

Digital media campaigns are examined and brands' impactful narratives are examined. This includes digital storytelling and content creation via blogs, videos and infographics in order to attract new customers.

You can also develop your own ideas about digital fashion media and create digital content that you can add to your portfolio.

Research shows that influencer marketing budgets in the beauty and fashion sectors are increasing.

The course ends with an overview of the importance of social media strategies and the role of influencers in fashion brands' marketing of products.

Final step: You can create your own social media campaign. This will allow you to further your knowledge and skills in digital media.

Course Overview

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Alumni Network

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International Faculty

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Post Course Interactions

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Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

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Develop an introductory understanding of the digital media methods and strategies utilised by fashion brands

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Investigate how fashion brands create storytelling through digital media

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Reflect on how digital media campaigns are created for fashion brands

Target Students

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This course is designed for anyone wanting to gain insights into digital media strategies in relation to fashion brands

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This is an introductory course suited to anyone with an interest in digital media, marketing, and fashion

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$12

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