Digital Strategy and Action

In this course, you will learn from successful CEOs of digital businesses such as Google, Amazon, Netflix, and Facebook. These CEOs have grown their companies from an idea to over $1 billion in revenue and have maintained an annual growth rate of at least 2.5%. The course focuses on digital strategy and actions, teaching you how to choose the right problem to solve, create a product that people are eager to buy, build a strong team, raise capital, gain market share, and sustain growth.

The course combines Entrepreneurial Thinking & Action with ideas from the instructor's books: "Hungry Start-Up Strategy" and "Disciplined Growth Strategies." It provides detailed case studies on how CEOs like Jeff Bezos from Amazon built their profitable businesses by selling access to computer infrastructure, how Facebook turned a $1 billion investment into Instagram into a 37-fold return, and how Reed Hastings from Netflix replaced Blockbuster Video with online streaming.

This course is designed for ambitious CEOs who want to succeed in entrepreneurship. It also offers insights for those working in large companies to increase growth and defend against digital business leaders. By the end of the course, you will have a solid understanding of digital marketing strategy and be able to apply these strategies to your own business or career.

If you are looking to learn about digital strategy and online marketing strategy, this course is a valuable resource. It is part of the Business Principles and Entrepreneurial Thought XSeries.