Fashion Management: Brands, Communication & Distribution

Learn how to build a fashion brand and communicate it to your audience via social media. Learn what it takes to build a brand and what consumers want in terms of fashion experience and digital communication. This course will explore the process of building a fashion brand, what fashion can do for society, and what they can be used to represent other than clothes.

Learn how to create a brand identity in real life and what the role of artistic directors is in shaping the future fashion brand. The way fashion brands can reach their audience has changed dramatically thanks to digital marketing and social media. This course will show you how digital marketing and the digital economy have transformed fashion. It also teaches you how fashion brands can use social media and digital trends to reach their audience.

This course will give you a solid foundation in digital communication, how it works in the fashion industry and how fashion is now part of the entertainment business in this age of awareness. The educators at Institut Français de la Mode are the best in Paris when it comes to the fashion industry. This course will prepare you to move on to the Fashion Management ExpertTrack.