Creativity & Design
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Fashion Management: Defining Markets, Business Models & Trends

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5

(2)

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Course Features

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Duration

3 weeks

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Delivery Method

Online

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Available on

Lifetime Access

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Accessibility

Mobile, Desktop

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Language

English

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Subtitles

English

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Level

Intermediate

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Effort

4 hours per week

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Teaching Type

Self Paced

Course Description

The Fashion Management ExpertTrack's first course will explore the rich and varied history of fashion. You'll learn the history of fashion, from its origins as an expression modernity to its emergence from counter-cultural roots.

This course will cover the various business models available in this sector, including digital-only companies and luxury brands. This course will give you a thorough introduction to fashion business strategy and branding.

Next, you will sample different fashion trends and tribes to get a better understanding of your customers and their passions. This will allow you to see how fashion is consumed by different generations and show you what a sustainable fashion business model looks.

You'll learn fashion from industry leaders at the prestigious Paris school Institut Français de la Mode. With a solid foundation in fashion management, you'll be ready to take the ExpertTrack II course.

Course Overview

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Alumni Network

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International Faculty

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Post Course Interactions

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Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

Understand the definition of fashion

Understand the main fashion business models

Explain the principles of consumer behaviour

Target Students

Whether you're a business student looking to specialise your skills for work in fashion or you're a career changer trying to break into the fashion industry, this course will give you a thorough grounding in the fashion business from multiple professional

Course Instructors

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Monica Benzi

Instructor

I lead the MSc Fashion & Luxury Management degree program at IFM in Paris. I hold a professional and teaching experience in fashion retail and cosmetics, luxury brand management, and fashion marketing.

Course Reviews

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