Fashion Management: Defining Markets, Business Models & Trends

The Fashion Management ExpertTrack's first course will explore the rich and varied history of fashion. You'll learn the history of fashion, from its origins as an expression modernity to its emergence from counter-cultural roots.

This course will cover the various business models available in this sector, including digital-only companies and luxury brands. This course will give you a thorough introduction to fashion business strategy and branding.

Next, you will sample different fashion trends and tribes to get a better understanding of your customers and their passions. This will allow you to see how fashion is consumed by different generations and show you what a sustainable fashion business model looks.

You'll learn fashion from industry leaders at the prestigious Paris school Institut Français de la Mode. With a solid foundation in fashion management, you'll be ready to take the ExpertTrack II course.