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How to Enhance Your Creative Empathy

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$12

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Course Features

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Duration

3 weeks

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Delivery Method

Online

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Available on

Lifetime Access

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Accessibility

Mobile, Desktop

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Language

English

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Subtitles

English

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Level

Beginner

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Effort

3 hours per week

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Teaching Type

Self Paced

Course Description

People are at the core of any brilliant, commercial creativity. You, as a creative must connect with this end audience in order to have your brilliant ideas succeed. This course will allow you to understand the minds and hearts of people and help you build empathy. Understanding your customers is essential, especially for creative industries. Missteps can lead to costly mistakes, as creative work requires a lot of money and time. This course will teach you how to get into the heads of your audience. You'll also learn how to use qualitative and quantitative data to help you better understand your audience.

After you have a better understanding of your audience, you will be able to look at the tools that you can use for your customers. The next step is to learn about customer journey maps, and how you can use these tools to map your customers' journeys. This will allow you to create audience personas that are compatible with your existing customers. Both customer decisions as well as advertising are influenced by emotions. You must create an emotional connection with your customers in order to be successful marketing your product. We'll show you how to make campaigns that use emotions and offer compelling solutions. This course will help you to develop empathy with your customer, user or end audience and create exceptional creative work that builds an emotional connection.

Course Overview

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Alumni Network

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International Faculty

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Post Course Interactions

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Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

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Explore different methods of researching your audience

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Identify who your audience is and how to understand them

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Develop empathy maps, personas and customer journey maps

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Interpret your audience research to uncover key insights

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Explore bias and how to use it

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Reflect on creating an emotional connection with your audience

Target Students

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This course is designed for anyone in a creative industry looking to empathise and connect more with their audience

Course Instructors

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Brett Macfarlane

Instructor

Innovation leader, educator and investor. Unlocks creativity, courage and customer centricy for value creation. Expert in digital product, brand and leadership development.
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Victoria Foster

Instructor

Senior Learning & Development Manager at D&AD. I'm constantly inspired by brilliant creative ideas, and how to help others bring them to life.
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Kit Altin

Instructor

CSO @The Gate London. D&AD Masterclass leader.
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$12

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