Management
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International Marketing

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Course Features

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Duration

10 weeks

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Delivery Method

Online

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Available on

Lifetime Access

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Accessibility

Mobile, Desktop

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Language

English

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Subtitles

English

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Level

Intermediate

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Effort

5 hours per week

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Teaching Type

Self Paced

Course Description

Businesses have new opportunities thanks to globalization. Although globalization has made it easier than ever to enter the market, this can also present challenges. Businesses could lose their reputation and suffer financial loss if they don't have a solid understanding of international markets.

This ExpertTrack will give you a current view of the global market and help you evaluate the best brand communication strategies and market entry strategies.

To gain a better understanding about international markets, and to learn how to apply the lessons to your own strategy, you should explore the challenges global marketers face.

Learn about the importance of culture in global markets, and how it is related to success and failure for organisations that enter international markets.

Hofstede culture dimension theory can help you understand cultural differences and reflect on your own practices and behaviours in this area.

Understanding the strategies a company should consider before entering a new market, and the challenges that organisations face when marketing globally.

We'll discuss market entry options and explain how businesses choose the right market to enter.

Learn the benefits and drawbacks of standardization and adaptation in global marketing strategies.

Understanding why some businesses decide to standardize their products to increase their global appeal and others prefer to adapt their product for each market in order to meet local needs is key. We'll discuss the differences between the two approaches to determine which one is best for you.

Analyse the global marketing issues and future trends to help you adapt your management practice.

Discover the potential fortune of those at the bottom of pyramid who, despite making less than $2 per day, can still become consumers of products. This article will teach you how to tap into this hidden source of value in your strategy.

This ExpertTrack will give you a complete understanding of global marketing.

Course Overview

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Alumni Network

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International Faculty

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Post Course Interactions

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Instructor-Moderated Discussions

Skills You Will Gain

Prerequisites/Requirements

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There are no specific requirements to enrol on this ExpertTrack, however you should have some interest in global marketing

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You may already be a global marketer looking to expand your knowledge, or you're fairly new to the field and want to pursue a career in marketing

What You Will Learn

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Develop a contemporary perspective of the global marketplace

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Explore the importance of global marketing through understanding the motives for internationalisation and the challenges firms face when entering new markets

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Apply global marketing research to better understand the role of culture across global markets

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Assess various global marketing strategies in order to evaluate the most appropriate product development, brand, communication and market entry strategies

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Investigate the challenges global marketers experience when operating across geographic and cultural boundaries and reflect upon your own practice and behaviour in this area

Target Students

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This ExpertTrack will suit you if you are new to marketing or want to explore themes of globalisation within marketing

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