Marketing Analytics by Coursera

Large and small organizations alike are constantly flooded with information about consumer preferences. However, this wealth of data does not always lead to better decisions. It is difficult to understand data and marketers are expected to use analytics to justify and inform their decisions.

Marketers can use marketing analytics to analyze, measure and manage their marketing performance in order to maximize effectiveness and maximize return on investment. Marketing analytics provides insight into customer preferences and trends that can be used to improve marketing and business decisions. The Darden School of Business at Virginia gives you the tools and knowledge to analyze regression analysis and measure brand assets and customer preferences. You can also design experiments to optimize marketing campaigns and evaluate their effectiveness. The course will give you a solid understanding about how marketing analytics can be used to predict outcomes and allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Raj Professor of Business Administration, Darden