Marketing Analytics for Business

DataCamp

(3)

Course Features

Duration

2 hours

Delivery Method

Online

Available on

Limited Access

Accessibility

Mobile, Desktop, Laptop

Language

English

Subtitles

English

Level

Intermediate

Teaching Type

Self Paced

Video Content

2 hours

Course Description

This free course will help you understand the responsibilities and role of a Marketing Analyst. This course explains how data can help customers understand and grow businesses. It will allow you to answer important questions like "Did my campaign increase sales six months after launch?" You will also use real-world data for essential marketing analysis. You will also be responsible for building customer segments, market response models, and calculating customer lifetime value (LTV), among other tasks.

Course Overview

Virtual Labs

International Faculty

Post Course Interactions

Hands-On Training,Instructor-Moderated Discussions

Skills You Will Gain

Prerequisites/Requirements

Data Science for Business

What You Will Learn

Discover how Marketing Analysts use data to understand customers and drive business growth

You’ll also work with real-world data to perform essential marketing analysis, including building customer segments, market response models, calculating customer lifetime value (LTV), and much more

Course Content

Expand all sections

Module 1: Marketing Levers and Questions

Module 2: Marketing Data Challenges

Module 3: Marketing Campaign Analysis

Module 4: Marketing ROI

Course Instructors

Sarah DeAtley

Principal Data Scientist

I work on solving UX and design problems at Microsoft through data science. In the past, I have also worked at Expedia, Dell, and other enterprise companies on marketing analytics, content analytics,...

Course Reviews

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