Management
Star icon
Most Popular
Trending Arrow Icon
Trending
Hands on Training icon
Hands On Training
Star icon
Trending Arrow Icon
Hands on Training icon

Marketing Analytics for Business

Course Cover

5

(3)

compare button icon

Course Features

icon

Duration

2 hours

icon

Delivery Method

Online

icon

Available on

Limited Access

icon

Accessibility

Mobile, Desktop, Laptop

icon

Language

English

icon

Subtitles

English

icon

Level

Intermediate

icon

Teaching Type

Self Paced

icon

Video Content

2 hours

Course Description

This free course will help you understand the responsibilities and role of a Marketing Analyst. This course explains how data can help customers understand and grow businesses. It will allow you to answer important questions like "Did my campaign increase sales six months after launch?" You will also use real-world data for essential marketing analysis. You will also be responsible for building customer segments, market response models, and calculating customer lifetime value (LTV), among other tasks.

Course Overview

projects-img

Virtual Labs

projects-img

International Faculty

projects-img

Post Course Interactions

projects-img

Hands-On Training,Instructor-Moderated Discussions

Skills You Will Gain

Prerequisites/Requirements

check-card-img

Data Science for Business

What You Will Learn

check-card-img

Discover how Marketing Analysts use data to understand customers and drive business growth

check-card-img

You’ll also work with real-world data to perform essential marketing analysis, including building customer segments, market response models, calculating customer lifetime value (LTV), and much more

Course Instructors

Author Image

Sarah DeAtley

Principal Data Scientist

I work on solving UX and design problems at Microsoft through data science. In the past, I have also worked at Expedia, Dell, and other enterprise companies on marketing analytics, content analytics,...

Course Reviews

Average Rating Based on 3 reviews

5.0

100%

Course Cover