Marketing Strategy with Advertising Week

Create effective marketing campaigns and improve your strategic marketing skills.

Advertising Week experts will lead this course. It will teach you how to plan and discipline your marketing campaigns.

You'll learn fascinating insight into some of the most successful global marketing strategies, including Elon Musk's viral marketing stunts and Tony Hawk's brand deals.

Get insights from Mastercard and Ritz about marketing campaign strategy and planning with

It is important to take into account factors that could impact marketing of a brand, or service, when creating a marketing strategy for a brand.

These factors will be identified and how they can impact your marketing activities and channels.

Exclusive access to Advertising Week's Masterclass with Raja Rajamannar CMO, will allow you to learn more about building a marketing identity that is authentic to your brand and organization, as well as the importance of sticking to a consistent marketing strategy over time.

Also, you'll be analyzing the work of Tesla and Volkswagen, and learning how they maximize brand loyalty through their respective marketing strategies.

How to identify your marketing channels, and create a long-term marketing plan

You'll be able to examine a range of marketing channels as you go through the course and decide which one is right for you.

You will feel confident that you can create a marketing plan that reflects your brand, goals and target audience by the end of this course.