Advertising Week's ExpertTrack will help you improve your skills as a strategic marketer alongside world-class marketers. Raja Rajamannar Mastercard's global chief marketing officer and president of The World Federation of Advertisers, leads these courses using his method of marketing strategy based upon his book, Quantum Marketing.
This course will teach you how to maximize the impact of brand marketing campaigns, which will help you stand out in the constantly changing world of marketing.
The expert track also includes courses that cover everything, from Tesla's viral marketing campaigns to how Volkswagen taps into customer loyalty. This course will give you a unique insight into the most successful global marketing strategies in the world.
Raja Rajamannar, one of the most decorated and famous marketers in the world, leads the first course. Raja Rajamannar is the marketing officer at Mastercard and president of World Federation of Advertisers. He is the author of Quantum Marketing, a business bestseller that outlines what marketers should focus on in order to succeed tomorrow.
He will walk you through his Quantum Marketing strategy, which explains the essential knowledge that marketers must have to start a career in today's market. This includes areas such as customer loyalty and data artificial intelligence multi-sensory advertising.
This video-based course, based on his insights from Quantum Marketing, helps you understand the mindset that marketers need. It is taught by one of the most respected marketers in the world.
This course will teach you about how important it is to create a brand identity that is authentic to your organisation, and to stick to a consistent marketing strategy.
You will have the opportunity to participate in discussions and activities that ask you to create your brand plan and define your mission.
The ExpertTrack will help you feel confident in your ability to create a marketing plan that reflects your organization's brand identity, goals and target audience.
The last course will cover the various types of content marketing, including:
These will be used to increase SEO traffic and sales conversions.
A good marketing strategy should be able to identify the needs and wants of customers.
ExpertTrack explains key methods to understand potential customers by customer profiling customer personas, audience segmentation, and customer personas.
We'll discuss the key marketing models you can use to support your marketing strategy, and how to make your strategy a plan.
You'll be able to learn about a range of marketing channels as you go through the courses and decide which are most appropriate for you.
